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[Podcast] The Problem with Podcast Discovery
On this week’s Hacks and Flacks, we discuss the growing podcasting industry and the continued challenges around podcast discovery. Kevin Goldberg, founder and editor of DiscoverPods, joins the show to recap his ongoing coverage of a scheme in which fraudsters are gaming the Apple Podcasts charts to make their shows appear more popular than they really are, and why that’s making things harder for podcast listeners.
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![[Podcast] How PR and Media Are Working Together in Tough Times](https://www.marchcomms.com/wp-content/uploads/2020/04/Podcast-PR-pitching-during-COVID-400x250.jpg)
[Podcast] How PR and Media Are Working Together in Tough Times
Tech media expert Sam Whitmore has been producing in-depth coverage of the impact of the coronavirus pandemic on tech media. You can read all of it over at mediasurvey.com. Today he joins the show to tell us how the tech media is handling the crisis, how coverage has...
![[Podcast] The power of visual storytelling in marketing and communications](https://www.marchcomms.com/wp-content/uploads/2020/03/Shlomi-Ron-podcast-header-400x250.jpg)
[Podcast] The power of visual storytelling in marketing and communications
It's an old trope, but there's a reason why people say "a picture is worth a thousand words." Visual images tell a powerful story: human brain processes images 60,000 times faster than text, and research shows images are much more persuasive than text alone. Shlomi...
