Embracing Practical Health and Wellness Tech

, Mar 12, 2020

CATEGORIES: Consumer Innovation Group

I like technology. I work at a tech PR firm. I am married to a network manager. But I usually don’t feel the need to buy the latest and greatest gadgets. When I hear the term “smart living,” one word comes to mind – practical. I want something that is going to make my life easier, i.e. smarter.

In 2017, my husband got the Apple Watch and I made fun of him because it was big and clunky. And then my son was born. After a suspicious errand on a Sunday afternoon, my push present arrived – an Apple Watch. I was hesitant at first but was told that through the WebMD watch app, we could track feedings, poops and pees, syncing baby activity with each other. There was never a missed beat in co-parenting. Practical.

After taking a month off to recover before returning to my group exercise gig at Boston Sports Clubs, I was curious to see how the Apple Watch could benefit my classes. Of course, there’s the obvious tracking of the workout to monitor calories burned, heart rate, etc. My favorite function of the Apple Watch while teaching is that you can adjust volume and change songs without having to walk over to the stereo. Practical.

Lastly, we have the AirPod Pro earbuds. My husband had to get them the day they were released. I told him how ridiculous they looked, but he insisted that they are life changing. In January, March retired desk phones and went all mobile with Ring Central. I needed a solution for conference calls with good sound quality. And I also needed a break from untangling my headphones from Wellington to North Station. Practical.

It’s important for marketers to understand that even though consumers are surrounded by more technology than ever, not every buyer is ready to dive in headfirst. I’m surrounded by tech and am initially skeptical at first before I make the initial investment. So if wellness tech companies expect buyers to spend a few hundred dollars on their new gadget, they’ll need to work extra hard to convince them that it’s practical for everyday life.

According to March’s recent wellness survey, 63 percent of consumers credit technology with helping to improve their wellbeing. From a personal standpoint, these two pieces of technology have made the various roles I play (VP Finance at March, group exercise instructor and mom) easier. How practical is that?