HIMSS 2019: Healthcare Meets Technology Innovation

Erica Frank, Feb 5 2019

categories: PR

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Yesterday, March Content Manager Lizzy Snell, a former healthcare IT journalist, shared what it takes to stand out to a reporter in a crowded conference like HIMSS. Today, we’re looking ahead to what trends we expect to see at HIMSS 2019.

The dust has hardly settled from the innovation juggernaut that is CES 2019, and we are now just days away from the most important annual gathering of the healthcare technology community: HIMSS 2019. While CES has always been synonymous with innovation, the healthcare industry has long been known for its traditional and antiquated reputation. As someone who started my career in healthcare communications, and later shifted to work with technology-driven brands, it’s exciting to see the two worlds blend. Healthcare is rapidly catching up and innovating at a pace that is on par with other industries.

At the very heart of that shift is the undeniable fact that patients are consumers. Call it what you want – the Amazon effect, the consumerization of healthcare – but our day-to-day experiences with the world around us are driving how we demand to be treated in the healthcare ecosystem. For providers, that means finding ways to deliver better care in a more seamless manner at a lower cost. Healthcare organizations must work to differentiate themselves and deliver an experience that engages consumers in their own healthcare. This means a consumer-centric approach that enables people to take an active role in their own health, ensuring increased engagement and loyalty, and ultimately improved outcomes. Whether it’s an app that empowers people to control and improve chronic disease or a platform that easily guides a person through a procedure without any missteps, the digitally connected experience we are used to in so many areas of life is being replicated in healthcare.

Just like CES, artificial intelligence (AI) and machine learning will take center stage at HIMSS. The healthcare industry has always had an abundance of data, but it’s long been trapped or siloed. The industry at large has made significant steps forward to ensure that data is accessible, accurate and secure. While this may forever be a focus, better data will enable AI to revolutionize healthcare for people, providers and payers. From basic but important use cases of automating administrative tasks to give care teams more time in their day to AI-assisted robotic surgery, AI and machine learning’s ability to drive the field forward will be on display.

You’d be irresponsible, at best, to mention data in the healthcare industry without quickly following it up with cybersecurity and privacy. Data breaches and attacks are part of everyday lexicon, but nothing is more personal or precious than your healthcare data. And while it is data that is fueling so much of this exciting innovation in the industry, there are rigorous standards and regulations to be aware of and meet in order to protect that invaluable and private information. Arguably one of the biggest reasons the healthcare industry has been slower to adopt new technology, security and privacy will be an important theme at HIMSS so that key stakeholders understand threat environment and risks, and how to manage that.

As a communications agency, March is passionate about shaping and sharing innovative stories. We are thrilled to work on behalf of several clients who are making their mark in healthcare and attending HIMSS 2019. Our work extends far beyond what we do at the show, but weeks of preparation culminate at the event in order to help those companies tell their stories to the right influencers. If you are in the healthcare technology space and interested in learning how March could help tell your story, send us a message.

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