Did you know that the Boston area is America’s second-largest embedded systems market, behind Silicon Valley? Every year, software developers, hardware engineers, executives and suppliers gather in Boston at the Embedded Systems Conference to hear the latest industry news. New England’s largest annual embedded systems event, ESC features two days of industry education, sourcing and networking.

March VP Meredith L. Eaton attended the conference yesterday to learn more about where this industry is headed. She shared some of her thoughts on the event in her most recent LinkedIn Pulse post, “Embedded Systems Backing ‘Perfect Storm’ of New Devices.” There is a ton of excitement in the embedded tech world around current and future real-world applications.

Max Maxfield, Editor in Chief of embedded.com, gave a session about how the integration of technologies like artificial neural networks, cognitive thinking/reasoning, machine learning and VR/AR, underpinned by embedded designs, will lead to futuristic technologies much sooner than you might expect.

As these technologies speed ahead, comms pros have the opportunity to bring to life new and compelling narratives. Innovative technologies may also change the landscape of PR, as with the coming IoT era. Embedded sensors provide a wealth of data for highly data-driven campaigns, and evolving tech like voice assistants will affect SEO strategy. Lots of new and exciting things to come!


Evolution of Content Marketing, PR and BloggingIn The Evolution of PR, Content Marketing and Blogging, we cover:

  • The ongoing changes in the world of PR
  • The principles of content marketing for tech companies
  • Important blogging strategies
  • How to use press releases for more than just brand-building
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