Notice anything peculiar about this ? Or this one on ? Or here on ? Yes, they are all culled from the Associated Press and are all covering financial reports, but, what you may not have noticed is that they don’t have a byline. Instead, they all have a little disclaimer at the bottom that reads, “This story was generated by using data from Zacks Investment Research.”
The platform is designed for scale…it’s able to produce if necessary. And, the AP is already realizing the benefits of that production capability, now cranking out each quarter (up from 300). That’s 3,000 reports that actual reporters don’t have to worry about covering in the rapid way financial reports require, leaving them to focus on the bigger picture and other newsworthy issues.
The program actually began last summer and, at that stage, every story still had a human review element to it. But, full automation started in October 2014. Yet, according to Automated Insights, the “robot reporters” are … at least not any “decent journalists.”
Real journalists are able to bring creativity, make connections and in their writing…something a robot reporter could never do. But, it does beg the question of how far this automation will go: Will automated journalism extend beyond financial news to other types of stories? Will they become editors/proof readers for human-generated stories? Will there be calculated SEO improvements? Will the robot reporters get bylines or even beats? Will they eventually be able to inject style into their writing?
And, as PR pros, will we have to someday pitch a robot?! Perhaps an extreme case, but food for thought…
Want to learn more about how to leverage PR for marketing – and vice versa? In The Evolution of PR, Content Marketing and Blogging, we cover:
– The ongoing changes in the world of PR
– The principles of content marketing for tech companies
– Important blogging strategies
– How to use press releases for more than just brand-building