The Roundup: PR News for the Week of June 29
Why PR Pros are the Best Storytellers
PR Daily – June 22, 2015
Less than a decade ago, three different types of agencies existed: Public relations, advertising and direct marketing. Nowadays, these agency lines have blurred and PR pros need to focus on being the best storytellers they can be.
The PR Industry Should Place MORE Value on Media Relations, Not Less
PR Newser – June 18, 2015
In last week’s roundup, we featured highlights from the Holmes Report 2015 World Report on what the future PR professional will look like. PR Newser disagreed with a few of the findings and felt there should still be a big emphasis on media relations, which the Report did not indicate.
Tips to Help UK B2B Tech Brands Engage US Media
Championing Stuff – June 19, 2015
Our very own Cheryl Gale explores the differences between public relations in the US and UK on the Champion Communications’ blog, one of our agency partners in London. She also discusses ways that UK B2B tech brands can successfully engage with the media here in the states.