The Roundup: PR News for the Week of July 6

PR in a Citizen Journalism World

Holmes Report – June 29, 2015

With the fall of traditional media and rise in citizen journalism, it’s important for PR pros to transform their media relations skills to align with these ongoing changes. This article discusses what citizen journalism is and how PR folks can determine who has traction and influence.

5 Questions to Ask Before Making a Cold Call Pitch

PR Newser – June 25, 2015

There are many ways to pitch the media nowadays, from email to LinkedIn to Twitter. Telephone pitching isn’t the most popular form in 2015, but this article offers some tips in case you do need to pick up the phone.

Will Next Year See the SXSW-ification of Cannes?

AdvertisingAge – June 29, 2015

When asked to name trade shows that are best suited for venture capitalists and startups, you may commonly refer to SXSW or CES. As this article points out, Cannes may be on that list in the near future.