The Roundup: PR News for the Week of July 13

3 Ways to Make Captivating Videos

PR Daily – July 10, 2015

Article by our very own Martin Jones discussing ways you can make your video content more cinematic. With businesses continuing to embrace video in their PR and marketing strategies, these tips will help you  make the most of your content.

Are Painted Murals a Part of PR’s Future?

PR Daily – July 6, 2015

How do you tell your client’s story? Is it through a press release, blog post or video? This article points out that artwork may soon be in the PR toolkit.

Why You Need a Social Media Calendar and How to Create One

PR News – July 6, 2015

PR pros are constantly using social media, whether it’s to pitch to the media or post client news and updates. The infographic in this article shows how you can successfully develop a social media calendar to give you a birds-eye view of your content for all channels.

TechCrunch Editor Has Some Tips on Startup Pitches

PR Newser – July 7, 2015

 Mike Butcher, TechCrunch Europe’s editor-at-large, receives a lot of pitches from tech startups. In this article, he offers some advice to help your pitches stand out and how to avoid annoying key influencers.