The Roundup: PR and Digital News for the Week of January 11
Twitter Considering 10,000 Character Limit For Tweets
Recode– January 5, 2016
Soon we could be saying goodbye to the 140-character limit on Twitter. In the spring the social media platform is considering rolling out a higher character limit. Will you love or hate this change?
Chipotle Splits With Edelman and Seeks New PR Support
The Holmes Report– January 5, 2016
Chipotle’s PR problems started months ago. As their seven-year relationship with Edelman comes to a close, the Mexican Grill is now in search of new PR support.
The Secret To Great Marketing Analytics? Connecting With The Decision Makers
Forbes– January 6, 2016
Study finds that marketing firms well-versed in analytics were 20 times better at attracting new customers and more than five times better at retaining existing ones. To add real value, marketing analytics solutions have to answer the questions on the minds of important decision makers and be part of their day-to-day work.
5 Of The Greatest Digital Marketing Pitfalls
e27– January 7, 2016
According to a recent survey, more than half of all marketing executives are spending more of their advertising budgets on digital advertising. Having a balanced strategy that reflects what “works” and “what doesn’t” when targeting customers is key before engaging in the digital world.