Shuttered doors and social distancing have forced a reexamination of conventional brand experiences. Companies are abandoning the one-size-fits all approaches of yesteryear in favor of a hybrid mix that pairs traditional with digital.
March Executive Vice President Jodi Petrie writes for PR Daily on the forced evolution that has ushered in a new trend for the consumer brand ecosystem – digital tangible experiences. It’s a modern method for brands that taps innovation and tech to ensure customers feel more connected and supported, and that top-notch service is consistently delivered.
- Do not underestimate the power of technology in these challenging times.
- Prioritize human-led, personal service and authentic experiences.
We need to make way for a new way—one that is digitally-driven, founded on the back of innovation and better designed for our future. Brands must be ready for the post-COVID era.