From PR Daily: March Comms on how brands stay relevant post-pandemic

, Jun 26, 2020

CATEGORIES: Consumer Innovation Group
TAGS: , ,

Shuttered doors and social distancing have forced a reexamination of conventional brand experiences. Companies are abandoning the one-size-fits all approaches of yesteryear in favor of a hybrid mix that pairs traditional with digital.

March Executive Vice President Jodi Petrie writes for PR Daily on the forced evolution that has ushered in a new trend for the consumer brand ecosystem – digital tangible experiences. It’s a modern method for brands that taps innovation and tech to ensure customers feel more connected and supported, and that top-notch service is consistently delivered.

Brands like Maven and Alice’s Table are shining examples of this trend come to life, and give communicators a couple important lessons to apply in our day-to-day:

  1. Do not underestimate the power of technology in these challenging times.
  2. Prioritize human-led, personal service and authentic experiences.

We need to make way for a new way—one that is digitally-driven, founded on the back of innovation and better designed for our future. Brands must be ready for the post-COVID era.


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