From PR Daily: March Comms on how brands stay relevant post-pandemic

, Jun 26, 2020

CATEGORIES: Consumer Innovation Group
TAGS: , ,

Shuttered doors and social distancing have forced a reexamination of conventional brand experiences. Companies are abandoning the one-size-fits all approaches of yesteryear in favor of a hybrid mix that pairs traditional with digital.

March Executive Vice President Jodi Petrie writes for PR Daily on the forced evolution that has ushered in a new trend for the consumer brand ecosystem – digital tangible experiences. It’s a modern method for brands that taps innovation and tech to ensure customers feel more connected and supported, and that top-notch service is consistently delivered.

Brands like Maven and Alice’s Table are shining examples of this trend come to life, and give communicators a couple important lessons to apply in our day-to-day:

  1. Do not underestimate the power of technology in these challenging times.
  2. Prioritize human-led, personal service and authentic experiences.

We need to make way for a new way—one that is digitally-driven, founded on the back of innovation and better designed for our future. Brands must be ready for the post-COVID era.


Read More

Social Media and Content Trends to Watch

Social Media and Content Trends to Watch

The way we communicate has shifted in this past year and will continue to evolve as the world does. But what does this mean for social media and content? With the world pivoting to an online landscape, many business professionals want to stand out, be different, and...

New Innovation Enables Healthcare-From-Home

New Innovation Enables Healthcare-From-Home

This year proved that even the most person-to-person businesses can shift to a remote model. Health and wellness providers shifted gears, inventing ways to provide services straight to your home. Healthcare is evolving in parallel with consumer tech and more patients...