How to Plan a Successful PR Campaign
So you’re thinking about a PR campaign. What’s your plan?
How long will it run, who from your company or partner agencies needs to be involved, how much will it cost? And of course, what exactly are you trying to achieve? These are all questions to ask yourself before work gets off the ground, and having clear answers ahead of time can maximize the success of your campaign.
Check out my latest LinkedIn Pulse post, “Planning Makes Perfect: Coordinating a Successful PR Campaign,” to learn about all the qualities you should consider in your campaign plan, including a few that are often overlooked. You can also join the conversation by tweeting @MarchComms with your thoughts!