Welcome, Courtney: Account Manager

By |Nov 12 2014|Categories: Culture|Tags: , |

Today, we welcome our newest account manager, Courtney Allen, to the Boston team! Here are a few fun facts to […]

How to Track Your Content Marketing Program’s Results

B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing […]

Reflections of a Tech PR Intern: My First Three Months at March

By |Nov 10 2014|Categories: Culture|Tags: , |

The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships […]

5 Ways to Leverage an Analyst Report for PR and Marketing

By |Nov 7 2014|Categories: PR|Tags: , , |

Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad […]

Welcome, Rebecca Ferrick: Account Coordinator

By |Nov 4 2014|Categories: Culture|Tags: , |

Our Boston office is continuing to grow, and today we’re welcoming a new account coordinator, Rebecca Ferrick! Here are a few […]

Corporate Video Content Needs to Be Less Corporate

The best type of interview, in my opinion, is one in which your subject tells a story and your voice […]

Pub Club and PRSA Boston Event – Social Media Gone Rogue

Social media programs have become a regimented part of companies’ communications programs – or have they?

Despite many companies hiring dedicated […]

Pub Club Recap: Are Your Presentations Putting Your Audience to Sleep?

By |Oct 23 2014|Categories: Culture|Tags: , |

About 75 percent of people have a fear of public speaking, yet in B2B tech PR and communications in general, […]

How Social Media Can Help You Survive the SEO Hunger Games

Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to […]

Welcome, Liz van Luling: Account Executive

By |Oct 20 2014|Categories: Culture|Tags: , |

Today, our Boston office is excited to welcome Liz van Luling, our newest Account Executive, to the March Communications team! To get […]