The Innovator's Mic blog - March Communications Tech PR Firm

Shaping and Sharing the
Stories of Innovation

Blogs and Podcasts from March Communications

Hot Consumer Tech to Watch at the End of Summer

Tech devices and services impact our day-to-day more than ever. Where we once relied on in-person visits to our physicians and tour guides to navigate unfamiliar cities, now we can do it all virtually. And where we once prioritized efficiency, we now focus on...

[Podcast] How March and Walker Sands Will Build A People-First Agency

by Elisabeth O'Donnell

In case you haven't heard yet – March has been acquired by Walker Sands, a full-service, award-winning marketing agency for B2B technology companies. Our newly combined agency rings-in as the fifth-largest tech PR firm in the US, with a combined staff of 170 located...

March and Walker Sands Form 5th Largest U.S. Tech PR Agency

by Martin Jones

Big news from all of us at March today! We’re excited and eager to finally announce that March has been acquired by Walker Sands, a full-service, award-winning marketing agency for B2B technology companies. The Chicago-based Walker Sands’ acquisition of March and our...

Making the Most of Personal Connections – Whether In-Person or Virtual

by Lorelei Poch

Intern reflects on experiences and attitude toward personal connection in both virtual and in-person settings.

Innovative Health Tech Born from a Year at Home

by Regan Schiappa

Innovative health tech developed after a year at home to address the growing need for healthcare from home

Newbies’ First Impressions of Gender in Tech and PR

by Lorelei Poch

Insights from March’s Most Recent Interns – Their Experience of Gender Throughout Their Careers in PR and Communications

March Brings Home 8 Bell Ringer Awards

by Lorelei Poch

March leaned into our expertise and worked united with our partners to create successful campaigns driven by creativity and curiosity.

Paid Social and Content Growing to Greater Necessity

by Regan Schiappa

Marchers discuss key social media and content trends including paid social and sponsored content opportunities.

[Podcast] New Innovation Enables Healthcare-From-Home

by Elisabeth O'Donnell

Healthcare is evolving in parallel with consumer tech and more patients are relying on digital tools that brings care into their homes.

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RECENT PODCASTS

Mental Health Awareness Month: Combating Care Disparities

by Regan Schiappa

Over the past year, mental health has been impacted significantly by disparities, inequity, and unequal access to healthcare, especially for people of color. As we close Mental Health Awareness Month, we’re recognizing the underserved groups that face overwhelming...

The Path Forward: Top Takeaways from PRSA Georgia’s 2021 Annual Conference

by Janabeth Ward

This last year completely disrupted businesses across industries, forcing many of them to completely rethink the way they work. As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to...

Q&A – The Tech Making WFH Possible

by Regan Schiappa

Over the last year our homes shifted from a totally personal realm to our new place of work. Technology gave businesses the flexibility needed to make this transition. Things we took for granted like video calls and messaging platforms, or remote VPN connections...

Trust as Currency: Why Brands Need to Earn Trust

by Amanda Fountain

The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people...

Embedding Intersectionality into the Fight for Gender Equality

by Franki Darnold

As we wrap up Women’s History month, it’s inspiring to look back on all the barrier breakers who have provided us with so much to celebrate. Like today’s movement, the fight for women’s equality did not move forward without the superhuman acts by women of color....

[Podcast] One Year Later: How COVID-19 Will Continue to Shape PR & Marketing

by Elisabeth O'Donnell

Just over one year ago, the first widespread lockdowns due to COVID-19 outbreaks went into effect across the US. Over these last 12 months, a lot has happened and changed both on the individual and organizational level. Organizations were forced to shift strategies,...

Standing Against AAPI Hate

by March Communications

A year ago, we wanted to make clear that we stand against systemic racism and the violent forces of white supremacy and hate. That was true then, and it remains true now, as we stand in solidarity with our Asian-American and Pacific Islander friends, families,...

[Podcast] Sena Pottackal Shares How PR Leaders Can Prioritize Accessibility & Inclusivity

by Elisabeth O'Donnell

On this episode of The Innovator’s Mic, Cheryl Gale, March co-founder and president, chatted with Sena Pottackal, a recent graduate from NYU’s Masters in PR and Corporate Comms program, now working on client experience, DEI and corporate comms at Current Global....

Q&A – Innovation Within the Walls of Our Homes

by Regan Schiappa

Technology is always advancing at warp speeds – that’s never been more true than over the past year. A lot of the innovation conversation has focused on tech advancements for work. But so much has changed when it comes to how tech impacts us as whole humans, including...

Listening + Learning: Our Latest DEI Discoveries

by Franki Darnold

Over the past several months, we’ve been working to keep our promise to listen, learn, and grow together. By partaking in crucial conversations related to diversity, equity, and inclusion in our industries and our community, we’ve been taking advantage of our...

[Podcast] Scoping Out the Virtual Events Landscape

by Elisabeth O'Donnell

Today on the Innovator's Mic, we're talking about the virtual events landscape that has exploded over the last year and shows no signs of slowing down. March Account Director Hailey Melamut spoke with Account Supervisor Samantha Powers and Senior Account Executive...

[Podcast] ‘Race After Technology’: Breaking Down the New Jim Code

by Elisabeth O'Donnell

Today on The Innovator’s Mic, in the spirit of Black History Month, we’re talking about our latest Overbooked Book Club choice – Race After Technology, by Ruha Benjamin, which extrapolates how people of color have or have not been represented in innovation. As two...

[Podcast] Marchers Look Ahead: Observations from the Inside about What’s Next for 2021

by Elisabeth O'Donnell

Welcome to our freshly relaunched podcast, The Innovator’s Mic! The mission of the Innovator’s Mic is to hear from those powering our Innovation Inside Out mantra, passing the mic around to the incredible minds rethinking the future and the communicators who work to...

How To Choose Your Words For Multicultural PR

by Zorina Akhund

After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. While there isn’t a universal template for...