Shaping and Sharing the
Stories of Innovation
Blogs and Podcasts from March Communications
Standing Against AAPI Hate
A year ago, we wanted to make clear that we stand against systemic racism and the violent forces of white supremacy and hate. That was true then, and it remains true now, as we stand in solidarity with our Asian-American and Pacific Islander friends, families,...
![[Podcast] Sena Pottackal Shares How PR Leaders Can Prioritize Accessibility & Inclusivity](https://www.marchcomms.com/wp-content/uploads/2021/03/Ep-4-Sena-blog-image-1080x675.png)
[Podcast] Sena Pottackal Shares How PR Leaders Can Prioritize Accessibility & Inclusivity
On this episode of The Innovator’s Mic, Cheryl Gale, March co-founder and president, chatted with Sena Pottackal, a recent graduate from NYU’s Masters in PR and Corporate Comms program, now working on client experience, DEI and corporate comms at Current Global....
Q&A – Innovation Within the Walls of Our Homes
Technology is always advancing at warp speeds – that’s never been more true than over the past year. A lot of the innovation conversation has focused on tech advancements for work. But so much has changed when it comes to how tech impacts us as whole humans, including...
![[Podcast] Marchers Look Ahead: Observations from the Inside about What’s Next for 2021](https://www.marchcomms.com/wp-content/uploads/2021/02/Ep1-blog-image_2-1-1080x675.jpg)
[Podcast] Marchers Look Ahead: Observations from the Inside about What’s Next for 2021
We’re kicking off our debut episode with four conversations between eight Marchers, riffing off what they’re looking forward to in PR & tech this year.
How To Choose Your Words For Multicultural PR
Zorina reports on a PR Club webinar on multicultural language being used by PR practitioners to communicate with stakeholders.
Helping to Educate Young Women in Tanzania
Martin Jones shares what he’s learned from working for African charities and how these takeaways connect to racial injustice in the USA.
Reflections from the 2020 Newsroom
Marcher Regan Schiappa reflects on her experience as a news prodcuer throughout the whirlwind 2020 news cycle.
Social Media Trend: Video Stories for B2B
B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in...
How To Craft Your Annual Marketing Plan After The Most Unplanned Year Ever
The global COVID-19 pandemic forced shifts across all organizational functions – marketing and communications is no exception. For many of us, initial game-plans had to be completely tossed out.
What’s Around the Corner Part 2: Industries We’re Watching in 2021
This year, we worked alongside our client partners in navigating a sea of change – both leading from within their own organizations and across industries. From that continuous adaptation came much innovation. Here some of our March colleagues reflect on what’s to come...
What’s Around the Corner Part 1: A Look at PR in 2021
Undoubtedly, this past year will continue to impact the work we do as communicators – and how we do it. We asked a few Marchers to share their thoughts on where they see PR in 2021. Zorina Akhund, Account Executive Media reviewers, along with the referrals and...
How to Stand Out in a Vicious News Cycle
It’s rare to scroll through your news or social media without coming across a coronavirus-related story. When the news cycle is dominated by a global health crisis, discusses on racial injustice and whatever else 2020 has thrown at us, we’re left with the question:...
The Value of Values: How March’s Core Values Helped Guide Our Philanthropic Endeavors
We're an impressive group of people. We work hard, and we know the ins and outs of high-tech PR down cold. Our agency’s values are consistently on the forefront of our thinking and doing – we’re committed to Be(ing) Human. That’s why, in our free time we’re Step(ping)...
Getting in the Right HeadSpace: Q&A on Urgency in Mental Health Management
The COVID-19 pandemic has been a significant adjustment for everyone worldwide as increased levels of fear and uncertainty became prevalent. As feelings of anxiety, powerlessness, impatience, irritability, and frustration were threatening our sanity, taking care of...
![[Podcast] March Turns 15 – Looking Back and Looking Ahead](https://www.marchcomms.com/wp-content/uploads/2020/12/Pod-79-blog-art-400x250.png)
[Podcast] March Turns 15 – Looking Back and Looking Ahead
We’re switching things up on Hacks and Flacks today. This year March Communications celebrated 15 years as a tech PR agency – a big deal for any business and especially in the ever-changing world of communications. We were originally planning on a big celebration in...
How Will the Media Landscape Look Post-COVID? A Deep Dive with Sam Whitmore
Tech media expert Sam Whitmore of mediasurvey.com has been producing in-depth analysis of how the pandemic is impacting tech media. A longtime friend of March, Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR...
Overbooked: The Call for Socially Conscious Tech
As we find ourselves in the last couple of months of 2020, we can’t help but reflect on the political, healthcare, and socio-cultural unrest that the country – and the world, has gone through. We’ve experienced a new level of disconnectedness brought on by the COVID19...
![[Podcast] Samantha Mayowa Shares How PR Leaders Can Build Diversity Through Inclusivity](https://www.marchcomms.com/wp-content/uploads/2020/11/Blog-header-Sam-Mayowa-400x250.png)
[Podcast] Samantha Mayowa Shares How PR Leaders Can Build Diversity Through Inclusivity
Diversity, equity and inclusion have been top-of-mind for business leaders over the last several months. Many organizations, March included, are only just beginning to skim the surface of these issues and shine a brighter light on how we can do better on these fronts....
Where March Stands on Diversity, Equity and Inclusion
Like many other companies, both inside and out of the PR world, we’ve spent the last several months doing some soul-searching around diversity, equity and inclusion. The death of George Floyd and the protests that erupted out of it, both in response to Floyd’s murder...
WATCH: Shift Strategy, Not Messaging, During Monolithic News Cycles
By now, we’re all far too familiar with the cliché, overused description of 2020 as the “new normal.” Not only is this phrase guaranteed to elicit a groan from reporters, PR pros, and the general public – but when it comes to summarizing the news cycle or media...
How to Find the Right B2B Tech PR Agency
Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a...
Workshop: How to Make Social Selling Work for Your Team
The modern buyer has changed. They are more connected and increasingly use social media to qualify purchases. In fact, 75% of B2B buyers and 84% of executives use contacts and information from social networks as part of the purchase process. If your salesforce isn’t...
COVID-19 Highlights how AI is Reimagining Collaboration
COVID-19 has forced many businesses to kick into high gear their digital transformation plans. What was originally planned as a years-long strategy was crammed into a period of just a few months this spring and summer. Providing innovative digital experiences became a...
WE ARE AI: How Knowledge AI Bridges Learning Gaps with KAIT
After launching our WE ARE AI campaign this year, March set out to find the most innovative aspiring AI company in our home bases of Boston or Atlanta. In the end Knowledge AI rose to the top! The company has already brought their technology, KAIT – which leverages...
What’s Around the Corner Part 2: Industries We’re Watching in 2021
This year, we worked alongside our client partners in navigating a sea of change – both leading from within their own organizations and across industries. From that continuous adaptation came much innovation. Here some of our March colleagues reflect on what’s to come...
What’s Around the Corner Part 1: A Look at PR in 2021
We asked a few Marchers to share their thoughts on where they see PR in 2021.
How to Stand Out in a Vicious News Cycle
It’s rare to scroll through your news or social media without coming across a coronavirus-related story. When the news cycle is dominated by a global health crisis, discusses on racial injustice and whatever else 2020 has thrown at us, we’re left with the question:...
The Value of Values: How March’s Core Values Helped Guide Our Philanthropic Endeavors
We're an impressive group of people. We work hard, and we know the ins and outs of high-tech PR down cold. Our agency’s values are consistently on the forefront of our thinking and doing – we’re committed to Be(ing) Human. That’s why, in our free time we’re Step(ping)...
Getting in the Right HeadSpace: Q&A on Urgency in Mental Health Management
We sat down with Olivia DeJesse from Headspace to discuss the impact of wellness tech PR and how the market is growing during COVID-19.
![[Podcast] March Turns 15 – Looking Back and Looking Ahead](https://www.marchcomms.com/wp-content/uploads/2020/12/Pod-79-blog-art-1080x675.png)
[Podcast] March Turns 15 – Looking Back and Looking Ahead
Martin Jones covers COVID-19 and the PR industry, what clients want from agencies right now, and PR’s role in mitigating misinformation.