Shaping and Sharing the
Stories of Innovation
Blogs and Podcasts from March Communications
![[Podcast] ‘Talking to Strangers’: Trust and Transparency in Brand Comms](https://www.marchcomms.com/wp-content/uploads/2020/01/67_Talking_to_Strangers-1080x675.jpg)
[Podcast] ‘Talking to Strangers’: Trust and Transparency in Brand Comms
How do misunderstandings happen? What actually went wrong when someone didn't pick up on your message, or even worse, interpreted your words in a way that was completely different than you intended? It happens to people, of course, and these days it's happening to a...
A Working Mom’s Guide to Survival in 2020
And just like that, it’s the end of a decade. One of my favorite memories from the past ten years is the birth of my son, Zachary, who is now two and a half. In these two years alone, he’s helped me learn patience (and tested it, too), compassion, and most...
![[Podcast] International Comms and PR with Pete Hendrick of Octopus Group](https://www.marchcomms.com/wp-content/uploads/2019/12/66_Pete_Hendrick_Podcast-1080x675.jpg)
[Podcast] International Comms and PR with Pete Hendrick of Octopus Group
Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA since the very beginning,...
Why Your Brand Shouldn’t Post About Awareness Days On Social Media
The strategy behind awareness days and when to use them on social media is more complex than just tossing out a post and letting the likes roll in.
The Importance of a Good Spokesperson
A strong spokesperson can be the comfort shareholders, customers and audiences alike need to reassure them during times of crisis and confusion.
![[Podcast] The Company You Keep](https://www.marchcomms.com/wp-content/uploads/2019/11/image-1-1080x675.png)
[Podcast] The Company You Keep
Some PR agencies are being asked, sometimes by their own employees, to distance themselves from problematic people or organizations. March founders Martin Jones and Cheryl Gale discuss whether agencies should drop a client if their employees aren’t comfortable with it.
Breaking Through the Buzz of Thought Leaders
What does it take to evaluate and build a thought leader within your organization? Here are four key factors to consider.
Georgia on My Mind: March Expands to Atlanta
If you’re an Atlanta-based B2B or consumer tech company looking for new PR and communications partners, reach out. We’re ready to innovate together!
5 Tips for Conducting a Successful Interview
PR and marketing pros need to know how to run an interview to get the information they need without interrogating their SMEs.
Please Pardon the Disruption: Breaking Down the Buzzword
The word “disruption” is both over-used and yet wildly misunderstood. With everyone claiming to be a disruptor, who then truly is disrupting?
![[Podcast] Lessons in Corporate Event Planning from the Affectiva Summit](https://www.marchcomms.com/wp-content/uploads/2019/11/image-5-1080x675.png)
[Podcast] Lessons in Corporate Event Planning from the Affectiva Summit
Affectiva Events Manager Ashleen Bershad and March Account Supervisor Hailey Melamut discuss the ins and outs of corporate event planning.
Overbooked: Stranger Danger or Know Your Neighbor?
As 2019 winds down, our Overbooked book club is starting to read “Talking to Strangers: What We Should Know about the People We Don’t Know,” by Malcom Gladwell.
Minding Metadata for Marketing
Is metadata a buzzword or an important comms tool? I asked Megan Doherty how she tackles it on social media platforms and for SEO.
Women Leaders Shine at Affectiva Summit
We’re fascinated with and believe in the power of technology to shape lives; but tech can only serve a population as diverse as its designers.
Watch: Standing Out in the AI Crowd
With so many companies touting how they’re using AI, how do the real innovators stand out? Top tier media recognition is a start!