Overbooked: Let’s Get Emot(AI)onal

, May 18, 2020

CATEGORIES: Agency Life
TAGS: ,

In this time of social distancing and staying-at-home, one way we at March are keeping busy is by diving into our latest book club book. This quarter our Overbooked pick is one that is near and dear to many members of our team, Girl Decoded: A Scientist’s Quest To Reclaim Our Humanity By Bringing Emotional Intelligence To Technology.

A pioneer in Emotion AI, author Rana el Kaliouby, Ph.D., is co-founder and CEO of Affectiva (March client!).  In her memoir, el Kaliouby shares an intimate view of her personal transformation as she follows her calling – to humanize our technology and how we connect with one another.

What most people don’t realize is that a majority of our communication is actually conveyed through non-verbal cues: facial expressions, tone of voice, body language. But technology is emotion blind, and that communication is lost when we interact with others through our smartphones and devices. A number of years ago, el Kaliouby had an “a-ha” moment: what if our technology could understand us in the same way we understand one another? That set her on a path to pioneer a new technology category: Emotion AI.

This book is one that we are particularly invested in, as Affectiva has been a client of ours for almost four years now. Members of the March team have been working hand in hand with Rana and the rest of the Affectiva – including managing the book release– as they continue to innovate the world of AI.

Join us as we go deeper into Rana’s story and follow her journey from a “nice Egyptian girl” to a woman carving her own path as she revolutionizes technology. Follow along with our updates and thoughts on Twitter and LinkedIn, and stay tuned to our podcast, Hacks and Flacks, to listen to our full breakdown and discussion of the book this summer!

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