[Podcast] International Comms and PR with Pete Hendrick of Octopus Group
Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn?
At March, global PR has been in our DNA since the very beginning, which is also why we’re a longstanding member of ION, a global network of more than 40 agencies in countries around the world.
It was launched by Octopus Group, a UK-based agency, and on this episode, Octopus Group co-founder Pete Hendrick covers the formation of ION, its role in helping brands reach global scale, and the market-by-market differences brands encounter when running international PR campaigns in Europe.
Subscribe to Hacks and Flacks
We’re switching things up on Hacks and Flacks today. This year March Communications celebrated 15 years as a tech PR agency – a big deal for any business and especially in the ever-changing world of communications. We were originally planning on a big celebration in...
Diversity, equity and inclusion have been top-of-mind for business leaders over the last several months. Many organizations, March included, are only just beginning to skim the surface of these issues and shine a brighter light on how we can do better on these fronts....