The Digital Doctor: How Innovative Tech is Improving our Everyday Health

, Feb 25, 2020

CATEGORIES: Consumer Innovation Group

Here at March, my colleagues and I have high standards for our physical and mental wellbeing. As a tech PR agency, we naturally are inspired regularly by new, exciting innovations and technology – whether from clients or elsewhere – that can help serve our health needs.

In today’s digital age, it’s difficult to ignore the incredible tools and resources companies are creating through advanced technologies designed to better our lives both physically and mentally. AI, machine learning, IoT, and other components all have become the norm for how we live, so it’s only natural that they be incorporated in our diet regimens, exercise routines and mental health support.

Of course, when it comes to tech, there is always a danger of becoming overly dependent or addicted, relying too heavily on machines to solve our problems. A high level of responsibility is required to make sure we are choosing trusted, proven solutions that actually are improving our health without being detrimental. Yet the positive benefits and flipside far outweigh the negatives. Tech keeps us motivated, organized, and perhaps most importantly, happy!

There is no doubt that health tech will continue to grow steadily, and predictions show it getting even bolder when it comes to healthcare disruption. Here are a few wellness innovators I’m excited to see evolve this year.


The Aaptiv app is your own personal trainer from the convenience of your phone, providing workout routines, coaching, music, and other assistance at the gym or at home. Let’s face it: Unless you’re a certified fitness instructor, no one really knows what they’re doing. Having the level of assistance an app like Aaptiv provides gives consumers a better understanding of what exactly they should be doing to get the most out of their workouts.

Caption Health

Caption Health, a San Francisco area based startup which has been able to use AI in cardiovascular imaging, helps in the diagnosis and treatment of heart disease. The data produced through cardiovascular imaging can be hard to understand without many years of practice. With the help of AI technology, Caption Health’s interpretation software helps clinicians at all levels provide better assessments and thus better patient care.

Buoy Health

Buoy is a symptom-checking AI platform that provides patients with the ability to diagnose their conditions based on their symptoms. Using AI and machine learning, Buoy looks at the most statistically relevant scenario based on information from thousands of clinical papers. After a patient answers a question, the AI re-ranks possible diagnoses in real time and adapts its next questions to each individual.


Headspace is another app that contributes to a daily – and arguably the most important – requirement of our health: sleep. For all of us with even occasional insomnia, Headspace helps put our minds at ease with auditory, soothing meditation programs.