[Podcast] ‘Bad Blood’: PR in the age of hype
The story behind Theranos became a media sensation, with books, podcasts, documentaries and, soon, a movie all charting the highs and lows of the much-hyped health tech “unicorn” that falsely promised to change the way blood is tested.
But on this episode, March’s Rebecca Ferrick and Angelica Bishop explain why Theranos also offers a cautionary tale for journalists, PR, and marketing pros about the line between hype and deception. We’re covering Bad Blood: Secrets and Lies in a Silicon Valley Startup, as the latest selection of the Overbooked book club.
Overbooked will keep on rolling in Q3: Every quarter, we’ll select a book with a technology innovation theme to read together, and we’ll be announcing our next selection soon. If you have any ideas or recommendations on great books to read, tweet us @MarchComms.