[Podcast] Brews and Blogs at Bone Up Brewing Company

The principles of good marketing – know your customer, build a brand, find creative ways to tell your story – apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell talked to Liz and Jared Kiraly, the owners of Bone Up Brewing Company in Everett, Massachusetts. They tell the story behind Bone Up, their quirky mascot Horatio, and how Liz applied her design and marketing background toward creating a fun, social beer brand.

Kegs of beer stacked up on a shelf at Bone Up Brewing Company, a brewery in Everett Massachusetts

Liz and Jared Kiraly, the owners of Bone Up Brewing Company, a brewery in Everett Masschusetts

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