[Podcast] The Art and Science of Influencer Marketing
The concept of influencer marketing is nothing new, but it’s been in the news a lot lately. And brands are more interested than ever in partnerships for sales, awareness or engagement campaigns. In this episode, we tackle influencer marketing from several different angles.
First, we interview Jess Ann Kirby, an influencer who has worked directly with brands, to find out how this works as a content creator. You can follow Jess Ann Kirby at her website www.jessannkirby.com and podcast Cozy Ranch Radio.
Then, March Director of Digital Services Caroline Black and Account Director/Zoom practice lead Kelly O’Brien share best practices and explain how influencer marketing is paid marketing, but managed like a PR relationship.
Subscribe to Hacks and Flacks
How do misunderstandings happen? What actually went wrong when someone didn't pick up on your message, or even worse, interpreted your words in a way that was completely different than you intended? It happens to people, of course, and these days it's happening to a...
Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA since the very beginning,...