Blogging is a crowded world, and it’s getting harder than ever to drive organic traffic from social and search to a website. So it’s no surprise that newsletters and podcasts are gaining in popularity as publishers and businesses look for ways to reach consistent audiences.

In this episode of Hacks and Flacks, we talk to Tyler Morin, co-founder of The Water Coolest, a daily email newsletter and podcast that covers financial news. We ask Tyler about making the move from blogging to running a newsletter and podcast, and why it’s important today to distribute content in a way that fits into your audience’s life. Tyler also talks about the grind of the side hustle, and his journey building The Water Coolest around a full-time day job.

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