[Podcast] Allow Me to Play Brand Advocate
What marketer wouldn’t feel accomplished getting their company’s name published by U.S. News and World Report, the Huffington Post, Lifehacker and Business Insider? In becoming a brand advocate, Ben Weiss did just that, and built up his personal brand along the way as well.
This week, Ben joins Jim and Manny to chat about brand advocacy, the value of relationships in public relations and marketing, and why he’s thankful to have made mistakes before he had an audience.
Caroline Legg, Senior Account Executive at March, also swings by to share stories from her time as an intrepid freelance reporter. She explains that not all stories pitch themselves – unless they’re about using goats as lawnmowers – and shares tips on getting noticed.
- Forbes Puts Native Ad For Fidelity on Its (Actual) Cover (Ad Age)
- Latest Trend in Landscaping: Goats for Hire (SF Gate)
- A Note to My Readers (The Dish)
This episode’s music is provided by Job Creators. Check them out at JobCreatorsBand.com
Subscribe to Hacks and Flacks
Many of us know that we should probably be eating better. But sometimes good information on nutrition feels hard to come by and even harder to follow - especially for those who don't have easy access to affordable food or knowledge. Sandy Purewal, a former PR...
Today, we offer a behind the scenes look at what goes into book marketing. The team here at March has been reading Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, the memoir by March client, and Affectiva CEO...