[Podcast] Allow Me to Play Brand Advocate

What marketer wouldn’t feel accomplished getting their company’s name published by U.S. News and World Report, the Huffington Post, Lifehacker and Business Insider? In becoming a brand advocate, Ben Weiss did just that, and built up his personal brand along the way as well.

This week, Ben joins Jim and Manny to chat about brand advocacy, the value of relationships in public relations and marketing, and why he’s thankful to have made mistakes before he had an audience.

Caroline Legg, Senior Account Executive at March, also swings by to share stories from her time as an intrepid freelance reporter. She explains that not all stories pitch themselves – unless they’re about using goats as lawnmowers – and shares tips on getting noticed.

Show Notes:

• Forbes Puts Native Ad For Fidelity on Its (Actual) Cover (Ad Age)
• Latest Trend in Landscaping: Goats for Hire (SF Gate)
• A Note to My Readers (The Dish)

This episode’s music is provided by Job Creators. Check them out at JobCreatorsBand.com