[Podcast] Whatever You Call It, We Still Want It

, Jun 12, 2015

CATEGORIES: Hacks and Flacks Podcast

Whether as Employee No. 11 at HubSpot or in her current role as VP of Marketing for Toast, Ellie Mirman has always taken a data-driven approach to marketing. By measuring everything they do, marketers can better communicate results – what Ellie calls the “universal language” across the entire business.

Ellie joins us this week to chat about the differences in marketing for HubSpot and Toast, how she uses agile marketing and “sprints” to align with the goals of the sales department, and what she looks for in resumés when hiring for marketing positions (hint: it involves data).
Show Notes:

This episode’s music is provided by Job Creators. Check them out at JobCreatorsBand.com

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