For many people around the country, we’re approaching nearly two full months of self-isolation due to COVID-19. The pandemic has affected our way of life in so many ways, and that’s no different for the public relations industry.
Marketers, PR pros, and communicators have had to navigate a new reality where news coverage is so focused on the medical, economic, and social impacts of the virus. It’s really hard to talk about anything without also talking about the coronavirus, which means brands have to be careful about how they choose to present their business at this time.
T. Garland Stansell is the newly elected Chair of the Public Relations Society of America. He is also the Chief Communications Officer for Children’s of Alabama. He joined Hacks and Flacks to discuss how brands are changing the way they communicate and the long-term impact of this pandemic on the public relations industry.