This week in March Communications‘ #FridayFive, we uncover the latest in social, content, and digital news, specifically: 3 content marketing trends you should be addressing this quarter, how Instagram is beginning to test business profiles, how Target built a world class digital marketing team, how to optimize Pinterest for business and 4 ways Instagram can amplify your PR and branding efforts.

3 Content Marketing Trends You Should Be Addressing In Q23 Content Marketing Trends You Should Be Addressing In Q2

May 2, 2016 – Entreprenuer

Content marketing is going through some serious changes right now, forcing marketers to analyze subjective situations and adapt to new technologies to stay relevant, because, more than ever, consumers are turning to the web for information and education.

Instagram Business Profiles To Feature 'Contact' Buttons, Directions, And MoreInstagram Business Profiles To Feature ‘Contact’ Buttons, Directions, And More

May 4, 2016 – TechCrunch

Instagram had confirmed earlier this year that it was developing business profiles – basically, the Instagram equivalent to a Facebook Brand Page. The profiles, which are currently being tested with a small group of users, offer a variety of useful features for those who run a business account on Instagram, including a “Contact” button, access to maps and directions, and the ability to categorize the business by type.

How Target Built A World Class Digital Marketing Team: Tips From CMO Jeff JonesHow Target Built A World Class Digital Marketing Team: Tips From CMO Jeff Jones

May 4, 2016 – Forbes

Brands create elaborate marketing strategy plans in hopes of attaining that elusive goal: to deliver a great experience that reels customers in and keeps them coming back. Target is a prime example of an established retail brand that does digital marketing well.

How To Optimize Pinterest For BusinessHow To Optimize Pinterest For Business

May 5, 2016 – Social Times

Pinterest recently opened its “Promoted Pins” platform to small businesses, meaning that they can now target and segment their ads at a much deeper level.

4 Ways Instagram Can Amplify Your PR And Branding Efforts4 Ways Instagram Can Amplify Your PR And Branding Efforts

May 5, 2016 – Bulldog Reporter

With 400M-plus active users a month, Instagram has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr and Facebook (its parent company).