This week in March Communications‘ #FridayFive, we uncover the latest in social, digital, and content industry news, specifically: What Snapchat’s update means for PR pros, four ways to push your PR campaign to the next level, big changes happening at Mashable, how WhatsApp is taking a stand and what B2B social media can do for your brand.

What Snapchat’s Chat 2.0 Update Means For PR ProsWhat Snapchat’s Chat 2.0 Update Means For PR Pros

April 5, 2016 – PRNews Online

Snapchat’s new update added major depth to its messaging offerings. With the March 29th update, the company developed a social experience that looks to keep users on the platform as long as possible.

Four Ways To Push Your PR Campaign To The Next LevelFour Ways To Push Your PR Campaign To The Next Level

April 6, 2016 – Bostinno

In PR, it can be difficult to create a campaign that both stands out and still remains effective. A member of Boston University’s PR Lab gives four tips on how to help keep your campaigns fresh and your clients pleased.

Mashable Fires News Staff, Replaces Executives As Part Of Pivot To Video InfotainmentMashable Fires News Staff, Replaces Executives As Part Of Pivot To Video Infotainment

April 7, 2016 – Re/Code

On Thursday, the company announced that it is replacing its chief content and revenue officers and firing a large portion of its editorial staff. Additionally, Mashable is pivoting from hard news coverage; it will now focus on producing more video about “digital culture.”

WhatsApp Takes A Stand On Privacy By Encrypting Users’ DataWhatsApp Takes A Stand On Privacy By Encrypting Users’ Data

April 7, 2016 – PR Daily

WhatsApp announced this week that it would now be adding end-to-end encryption to all of its communications. That means every message, image, voice recording and call carried through the app will now be fully hidden from hackers and governments alike.

B2B Social Media: Is Your Brand Engaging With Future Tech Buyers?B2B Social Media: Is Your Brand Engaging With Future Tech Buyers?

April 7, 2016 – memeburn

“For most B2B companies out there, social media tends to be an awkward part of the marketing equation. On the one hand, companies feel obligated to be on social media, because almost everyone else is these days, but on the other hand, many downplay its importance to their marketing strategy, because they don’t feel like their B2B industry has a large or active social following.”