April 5, 2016 – PRNews Online
Snapchat’s new update added major depth to its messaging offerings. With the March 29th update, the company developed a social experience that looks to keep users on the platform as long as possible.
April 6, 2016 – Bostinno
In PR, it can be difficult to create a campaign that both stands out and still remains effective. A member of Boston University’s PR Lab gives four tips on how to help keep your campaigns fresh and your clients pleased.
April 7, 2016 – Re/Code
On Thursday, the company announced that it is replacing its chief content and revenue officers and firing a large portion of its editorial staff. Additionally, Mashable is pivoting from hard news coverage; it will now focus on producing more video about “digital culture.”
April 7, 2016 – PR Daily
WhatsApp announced this week that it would now be adding end-to-end encryption to all of its communications. That means every message, image, voice recording and call carried through the app will now be fully hidden from hackers and governments alike.
April 7, 2016 – memeburn
“For most B2B companies out there, social media tends to be an awkward part of the marketing equation. On the one hand, companies feel obligated to be on social media, because almost everyone else is these days, but on the other hand, many downplay its importance to their marketing strategy, because they don’t feel like their B2B industry has a large or active social following.”