This week in March Communications‘ #FridayFive, we uncover the latest in PR news, specifically: Cheerios’ wrongful tribute to Prince, how Beyonce’s new album generated PR buzz, Uber and Amazon’s broader impact on society, how mobile ad growth impacted Facebook’s Q1 earnings and whether Snapchat is encouraging its users to speed.

Cheerios Cheerios Tone Deaf Prince Tribute Is The Latest Brand Faux Pas

April 23, 2016 – The Drum

General Mills’ Cheerios brand has suffered an embarrassing PR fail after its social media tribute to Prince was branded as ‘shameless.’

LemonadeBeyonce’s Lemonade And How PR Can Activate Beehive Buzz

April 25, 2016 – PRNews Online

Major media outlets and the Internet are awash in a buzzing after the release of Beyoncé’s latest album “Lemonade” on April 23, accompanied by an hour-long HBO special. The release went unannounced and unsupported by the music industry’s standard promotional machine, instead relying on a carefully crafted feeling of anticipation.

UberUber and Amazon Need To Grow Up

April 25, 2016 – The Boston Globe

Separate developments late last week suggested that two maturing technology companies don’t yet understand, or are acting coy about, their own broader impact on society.

FacebookFacebook Shares Surge On Mobile Ad Growth

April 28, 2016 – USA Today

In an earnings season in which other major tech companies could do very little right, Facebook could do no wrong. Shares soared more than 9% to $119.18 in Thursday morning trading. Facebook reported first-quarter results after the markets closed earlier this week.

SnapChatLawsuit Blames Snapchat’s Speed Filter For Georgia Car Crash

April 28, 2016 – The Verge

A young girl trying to capture the perfect Snapchat is nothing out of the ordinary — but a speeding selfie comes with its costs. A new lawsuit alleges that Snapchat’s speed filter, which lets users display the speed at which they’re moving while taking a photo, encourages reckless driving and can cause automobile crashes.