This week in March Communications‘ #FridayFive, we uncover the latest in PR news, specifically: Conversational habits that may be hurting your professional career, unthinkable behaviors behind creative content, why social media is too important to be left to the marketing department, how to take customers on a better digital journey, and why talent is PR’s biggest problem.

gossip6 Conversational Habits That May Be Hurting Your Professional Career

April 14, 2016 – PR News Online

Poor penmanship is not likely to hurt your career, but poor conversational skills likely will, particularly if you classify yourself as a professional communicator.

content3 Unthinkable Behaviors Behind Truly Creative Content

April 19, 2016 – Content Marketing Institute

What does content marketing have to do with a tasty, frozen dessert? Everything! If you study the most creative content marketers, it turns out that they approach their work much like most of us approach a bowl of ice cream. There’s a psychological benefit to that behavior, which as a result makes those content marketers more creative.

Social Media Newspaper 1Social Media Is Too Important To Be Left To The Marketing Department

April 19, 2016 – Harvard Business Review

To be more effective at building relationships with consumers online, companies need a cross-functional social media team, one where marketing works together with other departments. Distributing social responsibilities to relevant people across the organization can be efficient, effective, and help make one-on-one customer engagement scalable.

Laptop (1)How To Take Customers On A Better Digital Journey

April 21, 2016 – CMS Wire

Brand web pages with static content don’t cut it for today’s users. Customers are looking for a personalized digital experience — one that’s with them whenever, wherever and however they choose to interact with it.

PRiconsGlobal Communications Report: Why Talent Is PR Industry’s Biggest Challenge

April 21, 2016 – The Holmes Report

Both agency and corporate executives strongly believe that the ability to attract and retain the right talent is the greatest challenge facing the global PR industry, according to the inaugural Global Communications Report.