April 14, 2016 – PR News Online
Poor penmanship is not likely to hurt your career, but poor conversational skills likely will, particularly if you classify yourself as a professional communicator.
April 19, 2016 – Content Marketing Institute
What does content marketing have to do with a tasty, frozen dessert? Everything! If you study the most creative content marketers, it turns out that they approach their work much like most of us approach a bowl of ice cream. There’s a psychological benefit to that behavior, which as a result makes those content marketers more creative.
April 19, 2016 – Harvard Business Review
To be more effective at building relationships with consumers online, companies need a cross-functional social media team, one where marketing works together with other departments. Distributing social responsibilities to relevant people across the organization can be efficient, effective, and help make one-on-one customer engagement scalable.
April 21, 2016 – CMS Wire
Brand web pages with static content don’t cut it for today’s users. Customers are looking for a personalized digital experience — one that’s with them whenever, wherever and however they choose to interact with it.
April 21, 2016 – The Holmes Report
Both agency and corporate executives strongly believe that the ability to attract and retain the right talent is the greatest challenge facing the global PR industry, according to the inaugural Global Communications Report.