The Boston Tech Startup Ecosystem Making A Strong Comeback
April 8, 2016 – Forbes
It has been a tough decade for tech startups in Boston. This seems odd because Boston has enormous core strengths in tech derived from MIT, Harvard, and other universities and a long history of computer science technology development. Several Boston tech focused firms have had difficulty raising new funds.
Small Is The New Big For Innovative PR
April 9, 2016 – Forbes
What are the things small businesses do best to achieve great PR outcomes without big agencies or high costs? “Many corporations look to startups for technologies or ideas, but they assume that when it comes to marketing and PR, the larger organizations will prevail. But by applying new ideas, especially disruptive innovations, to PR, small companies can often excel.”
Competition At Last: Verizon To Bring Fios To Boston
April 13, 2016 – Fortune
Verizon is bringing its fiber-optic broadband service to a town where Comcast has been king. Fios is slated to go live first in Roxbury’s Dudley Square arena, which Boston Mayor Martin Walsh hopes to nurture as a new tech hub.
HubSpot Is Losing The PR War With Dan Lyons
April 13, 2016 – Bostinno
The co- founders of HubSpot on Tuesday gave the company’s first official response to “Disrupted,” a critical look at the company by former employee and technology journalist Dan Lyons. Founders Brian Halligan and Dharmesh Shah spend most of their response admitting that HubSpot’s culture isn’t for everyone, while pointing out that a lot of people really like working there.
Why Tech Companies Need A Broad Media Strategy
April 14, 2016 – PRNewser
For tech companies looking to establish themselves as leaders, a broad media strategy is required, one in which every media outlet is important.