This week in March Communications‘ #FridayFive, we uncover the latest in Boston Tech and PR news, specifically: How the Boston tech startup ecosystem is making a strong comeback, why small is the “new big” for innovative PR, Verizon’s $300 million dollar plan to bring Fios to Boston, HubSpot’s PR dilemma with a former staffer and why tech companies need to deploy a broad media strategy.

Boston Tech Ecosystem Making ComebackThe Boston Tech Startup Ecosystem Making A Strong Comeback

April 8, 2016 – Forbes

It has been a tough decade for tech startups in Boston. This seems odd because Boston has enormous core strengths in tech derived from MIT, Harvard, and other universities and a long history of computer science technology development. Several Boston tech focused firms have had difficulty raising new funds.

Small is New Big For Innovative PRSmall Is The New Big For Innovative PR

April 9, 2016 – Forbes

What are the things small businesses do best to achieve great PR outcomes without big agencies or high costs? “Many corporations look to startups for technologies or ideas, but they assume that when it comes to marketing and PR, the larger organizations will prevail. But by applying new ideas, especially disruptive innovations, to PR, small companies can often excel.”

Verizon Brings Fios To BostonCompetition At Last: Verizon To Bring Fios To Boston

April 13, 2016 – Fortune

Verizon is bringing its fiber-optic broadband service to a town where Comcast  has been king. Fios is slated to go live first in Roxbury’s Dudley Square arena, which Boston Mayor Martin Walsh hopes to nurture as a new tech hub.

Hubspot losing PR WarHubSpot Is Losing The PR War With Dan Lyons

April 13, 2016 – Bostinno

The co- founders of HubSpot on Tuesday gave the company’s first official response to “Disrupted,” a critical look at the company by former employee and technology journalist Dan Lyons. Founders Brian Halligan and Dharmesh Shah spend most of their response admitting that HubSpot’s culture isn’t for everyone, while pointing out that a lot of people really like working there.

Why Tech Companies Need Broad Media StrategyWhy Tech Companies Need A Broad Media Strategy

April 14, 2016 – PRNewser

For tech companies looking to establish themselves as leaders, a broad media strategy is required, one in which every media outlet is important.