This week in March Communications #FridayFive, we uncover the latest in PR, social and digital news, specifically: why leading PR firm chose Facebook at Work as a collaboration tool, Twitter finally allowing longer tweets, the key to podcasting in PR, the important social media news you should know and key questions you should ask a client before getting started.

Why a Leading PR Firm Chose Facebook at WorkWhy a Leading PR Firm Chose Facebook at Work

September 15, 2016 – CIO

When Facebook released a live-video feature for Facebook at Work, Weber Shandwick was one of the first companies to put it to use. The service hasn’t replaced the PR firm’s other collaboration tools (yet), but it is quickly gaining traction.

Twitter’s New, Longer Tweets Have ArrivedTwitter's New, Longer Tweets Have Arrived

September 19, 2016 – The Verge

Media attachments including images, GIFs, videos and polls will no longer count against the 140-character limit on Twitter.

The Key to Podcasting in PR: ListenThe Key to Podcasting in PR: Listen

September 19 – PR Daily

Although starting your digital audio program could lead to exposure for your organization, experts say success can equally come from adding a few shows to your listening repertoire.

Social Media News Will Affect Communications PlanningSocial Media News Will Affect Communications Planning

September 20, 2016 – SpinSucks

Rather than sharing a blog post full of lessons to apply in your professional life, here are social media articles you should read to stay abreast of upcoming changes and what it all means.

8 Crucial Questions Every PR Pro Needs to Ask Their Client Before Getting Started8 Crucial Questions Every PR Pro Needs to Ask Their Client Before Getting Started

September 22, 2016 – Bulldog Reporter

In order for you to do the best job possible for your client and be considered a success, you need to ask some key questions.