This week in March Communications #FridayFive, we uncover the latest in PR, social media and digital news, specifically: how to maximize your digital marketing spend, 5 ways to kill it with social media marketing on Facebook, Snapchat’s new Memories feature, how PR professionals can improve their relationships with media and the rise of Bing over Google.

How To Maximize Your Digital Marketing SpendHow To Maximize Your Digital Marketing Spend

July 3, 2016 – Forbes

This article explores ways and means to extend your reach and get your message out there for less.

5 Ways to Kill It with Social Media Marketing on Facebook5 Ways to Kill It with Social Media Marketing on Facebook

July 3, 2015 – Small Business Trends

Apart from maximizing on the obvious benefits, there are 5 simple things that you could do to make a large impact on Facebook.

Ephemeral Messaging App Snapchat Makes a Slight U-Turn With Its New FeatureEphemeral Messaging App Snapchat Makes a Slight U-Turn With Its New Feature

July 6, 2016 – Fortune

Users can now permanently save photos and videos with the new Memories feature.

Sorry Media, PR Can Do BetterSorry Media, PR Can Do Better

July 6, 2016 – Muck Rack Daily

We can do better. Here are a few steps PR professionals should take to improve the media-PR partnership.

What Does the Rise of Bing Mean to the PR Industry - and Can It Really Beat Google?What Does the Rise of Bing Mean to the PR Industry – and Can It Really Beat Google?

July 8, 2016 – Bulldog Reporter

There are four big factors that suggest we should all be paying really close attention to Bing and how it can support our organic search results and conversions.