This week in March Communications #FridayFive, we uncover the latest in PR, social, content and digital news, specifically: better ways for PR pros & journalists to utilize HARO, how to get your email pitches seen by the media, how NBCUniversal scored on Snapchat during the Olympics, 5 must-have types of content, and WhatsApp’s new privacy policy.

Better Ways for PR Pros & Journalists to Make The Most Out of HARO

August 18, 2016 – Muck Rack Daily

Here are a few tips for public relations professionals and journalists to help ensure both are getting the most out of their HARO relationship.

Are the Media Ignoring Your Email Pitches?

August 23, 2016 – Spinsucks

Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them?

 

2.2 Billion Views: How NBCU and BuzzFeed Scored on Snapchat During Rio Olympics

August 25, 2016 – Digiday

NBCUniversal decided to turn over the keys to its Snapchat account to BuzzFeed for the Olympics. The move seems to have paid off to the tune of 35 million viewers over two weeks.

The 5 Most Sought-After Types of Content to Curate on Your Social Media Pages

August 25, 2016 – Small Business Trends

Most businesses underestimate the effectiveness of content curation. There is a lot you can accomplish by being the best content curator in a niche and being considered the best destination for information in that niche.

WhatsApp Will Start Sharing Data, Including Phone Numbers, With Facebook

August 25, 2016 – NPR

The messaging service WhatsApp is changing its privacy policy for the first time since being bought by Facebook in 2014. The app will begin sharing some of its data and phone numbers with the social network.