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[Podcast] Making Wellness Tech Work, With the Founders of FitGenie
Wellness tech is a hot trend, and consumers today are trying more apps that promise to help them live longer, look great, and feel better, too. But is all of this technology and innovation actually making us healthier and making our lives better?
March’s recent consumer survey – part of the Year of Smart Living – examined the impact of technology on health and wellness, and the role of marketers and brands that want to convince consumers that they’re making the right choices.
To learn more, we talked with one of the exciting brands in the wellness space: FitGenie. They are an Atlanta-based startup that offers nutrition planning combined with meal delivery. On today’s show, founders Obi Anachebe and Keith Osayande discuss what’s important to consumers in the wellness tech space and how they built an app that makes a positive difference to users.
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![[Podcast] PRSA Chair T. Garland Stansell: In Tough Times, PR Should Be the Brand’s Conscience](https://www.marchcomms.com/wp-content/uploads/2020/04/PRSA-podcast-interview-T-Garland-Stansell-400x250.jpg)
[Podcast] PRSA Chair T. Garland Stansell: In Tough Times, PR Should Be the Brand’s Conscience
For many people around the country, we're approaching nearly two full months of self-isolation due to COVID-19. The pandemic has affected our way of life in so many ways, and that's no different for the public relations industry. Marketers, PR pros, and communicators...
![[Podcast] Trust, Bias and COVID-19: Cision’s Seth Gilpin on 2020 State of the Media Report](https://www.marchcomms.com/wp-content/uploads/2020/04/Header-Cision-State-of-the-Media-Report-400x250.jpg)
[Podcast] Trust, Bias and COVID-19: Cision’s Seth Gilpin on 2020 State of the Media Report
These were already turbulent times for journalism, and that was before a global pandemic put issues like trust, bias, and the impact of digital technology into even sharper focus. Cision has published its 2020 State of the Media Survey. They received more than 3,000...
