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[Podcast] Backed Facts vs Fake News
We’re living in the era of fake news, or at least, the fear of fake news. Stories that would have once been reserved for salacious supermarket tabloids are now being shared like wildfire across social media and discussed seriously on the nightly news.
It’s bad for readers (who do you trust?) bad for media (how do you prove your credibility?) and bad for businesses, who don’t want to get caught up in a phony but potentially damaging story. Even a fake story could be a massive PR risk.
In this week’s Hacks and Flacks, March VP Meredith L. Eaton and Content Manager Andrew Grzywacz break down the fake news phenomenon. Meredith shares crisis communication tips for brands that need to react to a damaging fake story, and we discuss the budding cottage industry of fake news publishers.
This episode’s music is provided by Job Creators. Check them out at JobCreatorsBand.com
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[Podcast] March Turns 15 – Looking Back and Looking Ahead
We’re switching things up on Hacks and Flacks today. This year March Communications celebrated 15 years as a tech PR agency – a big deal for any business and especially in the ever-changing world of communications. We were originally planning on a big celebration in...
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[Podcast] Samantha Mayowa Shares How PR Leaders Can Build Diversity Through Inclusivity
Diversity, equity and inclusion have been top-of-mind for business leaders over the last several months. Many organizations, March included, are only just beginning to skim the surface of these issues and shine a brighter light on how we can do better on these fronts....
