“Oh, the Places You’ll Go” With March’s ZOOM Digital

Caroline Black, Nov 28 2018

categories: Digital Strategy

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Congratulations!
Today is your day.
You’re off to Great Places!
You’re off and away!

You have brains in your head.
You have feet in your shoes.
You can steer yourself
Any direction you choose.
You’re on your own. And you know what you know.
And YOU are the guy/girl who’ll decide where to go.

– Dr. Seuss, Oh, the Places You’ll Go

Why am I quoting Dr. Seuss, you ask? There is much to be learned from his books, especially my personal favorite “Oh, the Places You’ll Go.” This title is so fitting for today as March launches a new endeavor – ZOOM Digital – to help brands prioritize and capitalize on digital marketing opportunities.

Last year, March introduced its ZOOM practice, which provides laser-focused programs for clients that need to get PR programs off the ground, but don’t have unlimited resources. ZOOM offers hyper-focused, outcomes-oriented programs that map to a specific business need. We’ve seen great traction across categories – consumer, AI, health & wellness and others.

One other thing we’ve noticed since launching ZOOM: some clients come to us looking for PR when what they really need is digital. It’s true – they knock on our door saying their world will change with better awareness, but a deeper discussion reveals that what would really be a gamechanger is lead generation, conversions, downloads, and digital acquisition.

And, the hard reality is that doing both PR and digital isn’t always feasible or the right approach if you are in early growth stages. Bottomline: Prioritization is necessary.

That’s where ZOOM Digital comes in.

There are many different avenues to explore when it comes to digital tactics and some are better or more appropriate than others depending upon objectives. However, the choice isn’t always apparent, especially if you don’t have a lot of experience or data to inform your decisions. With ZOOM Digital, we are still looking to partner with the best and boldest but will focus on digital tactics that result in quantitative results – customer acquisition, conversion, website visits and downloads – that broad brand awareness efforts often can’t touch. This right-sized and highly targeted approach will be achieved through a potent mix of digital activations, including social advertising and AdWords efforts, scaled influencer programs, social strategy and execution, and other campaigns. The program will be measured relentlessly to ensure proper course correction and of course, results.

But wait, there’s more big news coming from the ZOOM practice! March has hired Kelly O’Brien to lead the charge. With a zeal for storytelling, Kelly has loads of experience driving communications programs on behalf of innovative clients both large and small.

If you’re looking to quickly accelerate the pace of your business when it comes to digital adoption and customer acquisition, ZOOM Digital is the resource you need to be the best of the best. Give us a call!

…You won’t lag, because you’ll have the speed.
You’ll pass the whole gang and you’ll soon take the lead.
Wherever you fly, you’ll be best of the best.
Wherever you go, you will top all the rest. 

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