Coverage Catch-Up 7/24: New Pieces in CSO, TechHive and Art of the Hack

, Jul 24, 2015

CATEGORIES: Culture
TAGS: , , ,

Welcome to the Coverage Catch-Up, where, each week, we’ll highlight some of the top pieces of recent coverage we secured for our clients.

This week’s notable client news focuses on Avecto, FitNatic and Mimecast.

The Avecto team recently facilitated a Q&A with journalist Steve Ragan that resulted in Steve’s CSO article: Hacked Opinions: Vulnerability disclosure – Andrew Avanessian. The Q&A is part of CSO’s Hacked Opinions series, which consists of ongoing Q&As with industry leaders and experts on various topics that impact the security industry. This is a great thought leadership piece for Andrew Avanessian, VP, Avecto, as the Hacked Opinions series features commentary from security experts across the industry. The reach of this piece is significant – CSOonline has 231,000 monthly unique browsers, and the author also tweeted the piece to his nearly 4,500 followers. In addition, the article was syndicated to CSO Australia, CIO Asia and ITNews.

March supported client FitNatic’s launch of Nourish – a unique, personalized nutrition system that synchronizes with fitness trackers to deliver custom supplement blends on demand. Since launching on Indiegogo last Wednesday, Nourish has been covered in a wide array of technology and consumer publications. One notable article resulted from two briefings that March facilitated with contributing author Sarah Jacobsson Purewal of TechHive. Sarah’s article, FitNatic Nourish delivers custom supplement blends on demand, provides great visibility for FitNatic, as TechHive reaches an audience of more than 2 million unique monthly viewers. Furthermore, Sarah’s article appeared on PCWorld’s website, was syndicated to PCAdvisor and CIO India, and resulted in an article in iDigital Times.

Lastly, the Mimecast team was able to secure commentary in David Spark’s article, 20 Ways to Respond When Your Company is Breached. The piece was published on the CSO, HP sponsored website, “Art of the Hack” and includes commentary from Orlando Scott-Cowley, cybersecurity specialist & technologist at Mimecast. It was great to see Orlando’s comments included in this piece since David’s pieces typically receive great social media traction over time. In addition to being shared 92 times on social media, David tweeted the article to his 6,985 followers.