Coverage Catch-Up 7/17: New Pieces in Data Center Knowledge, EContent Magazine and FierceCIO

, Jul 17, 2015

CATEGORIES: Culture
TAGS: , , ,

Welcome to the Coverage Catch-Up, where, each week, we’ll highlight some of the top pieces of recent coverage we secured for our clients.

This week’s big client news focuses on Peer 1 Hosting, Rubric and TM Forum.

As a result of the March team’s growing relationship with journalist Jason Verge, the Peer 1 Hosting team secured an opportunity to provide commentary to Jason’s Data Center Knowledge article: What Chicago’s New ‘Cloud Tax’ May Mean for Service Providers. The article included a majority of the commentary provided by Toby Owen, VP of product, on the relevant and timely cloud tax issue, positioning Toby as a great industry expert. Data Center Knowledge is a nice placement for Peer 1 Hosting, as the outlet serves IT and operations professionals and receives more than 225,000 unique visitors each month. The article has been shared nearly 400 times on social media, including in a tweet from the publication itself to its 26,400 followers.

The Rubric team facilitated a briefing with freelancer Mike Thompson back in March that resulted in a recently published case study in EContent Magazine. The article, AccuWeather: A Case of Weathering Translation, is a great feature piece for Rubric, as it presents Rubric as AccuWeather’s vendor of choice for its localization needs. Furthermore, the case study provides insight into Rubric’s process, the problems and challenges that AccuWeather faced, and how it solved them, with Rubric’s help. The reach of this piece is significant – EContent has a circulation of 12,000 readers.  In addition, EContent tweeted the piece to nearly 4,000 followers.

To wrap up the week, the TM Forum team placed a byline by TM Forum managing director Rob Rich, Industry Insider: Understanding the Role of Chief Data Officer, in FierceCIO. The article dives into the roles and scope of influence among chief data officers today. This is great visibility for TM Forum, as FierceCIO provides CIOs with IT best practices, business intelligence, and forward-looking IT strategies, and reaches 34,000 readers monthly.