Coverage Catch-Up 6/26: New Pieces in, Wall Street Journal

, Jun 26, 2015

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Welcome to the Coverage Catch-Up, where, each week, we’ll highlight some of the top pieces of recent coverage we secured for our clients.

This week’s big client news focuses on 3Q Digital and Aldebaran.

3Q Digital was featured in the article, “13 Tips for Making your Business Blog a Go-To Destination.” This piece was a result of the 3Q Digital team reaching out to Jennifer Schiff, CIO Writer Logosand Contributor, who was looking for advice on how companies can make their blogs a go-to destination to help drive sales. The article featured commentary from Hillary Reed, Director of Marketing at 3Q Digital. This is a great opportunity for 3Q Digital, as provides great visibility and boasts an audience of more than 1.1 million unique monthly visitors. Since going live, the recap has been shared 449 times on social media and the team was pleased to see that Jennifer Schiff tweeted the article to her 2,964 followers, as well.

Meanwhile, the Aldebaran team conducted proactive outreach around the commercial launch of Aldebaran’s Pepper, one of the company’s humanoid robots that are often used as caretakers and companions. Through these efforts, the team was able to facilitate communication between Wall Street Journal reporter Alexander Martin, who was in Japan and able to attend the launch. Alex wrote two feature pieces in one week about Pepper with notable mentions of Aldebaran: “SoftBank Robot Pepper Sells Out in a Minute” and “SoftBank, Alibaba Team Up on Robot.” One of the articles was also featured in the Wall Street Journal’s print edition, accompanied by a large image of Pepper. This publication has a daily circulation of more than 2 million and the articles have been shared more than 1,700 times across social media since they first appeared online.