[Video] Generating Content Marketing Ideas from Your Colleagues
Writer’s block is frustrating enough on its own, but it’s especially obnoxious in content marketing, when your job is all about coming up with creative ideas for lead-driving digital campaigns. I’ve found that the best way to fight off writer’s block and maintain a steady stream of content ideas is to share the burden.
Whether you’re an in-house marketer or work at a marketing or PR agency, you’re very likely surrounded by colleagues who have a wide range of interests, experiences and opinions. In this video, I share three ways you can tap into this resource and come up with great ideas for creative content marketing campaigns.