On site, it was our responsibility to conduct video interviews with our client's customers, and make sure we were eliciting useful responses for valuable video content. But, extracting insightful information from executives that are nervous in front of the camera proved to be a bit more challenging than we expected.
To ghostwrite well, you have to satisfy regular editorial demands while making sure the piece fits the tone and voice of your author. These ghostwriting tips can set you on your way.
Thanks to the wealth of information that Google Analytics can provide, your digital strategist can really take the ball and run with it to make sure your website is firing on all cylinders
In this video, Content Strategist Manny Veiga shares a few tips to consider when you find yourself copy editing in a content marketing or public relations environment.
Calls to Action are a great way to incite end user response and conversion. But, if you gate your CTA when it's not necessary, you may lose that new customer. In this video, Digital Strategist Kristin McNulty shares some tips on when (and, how!) to properly gate your CTA.