Social Media
Social Media Support at Events: CMA/SIMA Case Study

Social Media Support at Events: CMA/SIMA Case Study

What are events great for? In a word: Amplification. This aligns incredibly well with how companies use social media in general: to reach new and existing key audience members. Combining your next event presence with social media promotion—paid and organic—is a...

How to Effectively Measure Social Media Results

How to Effectively Measure Social Media Results

Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account user will know...

The Best Social Media Content is Tailored

The Best Social Media Content is Tailored

Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...

Why All Companies Need Paid Social

Why All Companies Need Paid Social

In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...

The Fall of Likes on Instagram

The Fall of Likes on Instagram

Recently, Instagram announced it was testing hiding likes on photos. The Internet outraged. Flash forward to now as Instagram launches another test to make follower and post counts less prominent. Slightly less outrage. But why these changes? Minimizing Metrics on...