The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. For those unfamiliar with the app, it is a platform for making and sharing short videos. It also assertively floods your...
Social Media
Paid Social and Content Growing to Greater Necessity
The way we communicate has shifted in this past year and will continue to evolve as the world does. But what does this mean for social media and content? With the world pivoting to an online landscape, many business professionals want to stand out, be different, and...
New Social on the Block: What Clubhouse Means for Brands
There's been a lot of buzz around the latest fast-growing social network. If you haven’t heard of Clubhouse already, it’s rising popularity will soon make it a staple social platform around the world. Amanda Fountain, Director of Social Media Strategy and Zorina...
Social Media Trend: Video Stories for B2B
B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in...
Workshop: How to Make Social Selling Work for Your Team
The modern buyer has changed. They are more connected and increasingly use social media to qualify purchases. In fact, 75% of B2B buyers and 84% of executives use contacts and information from social networks as part of the purchase process. If your salesforce isn’t...
Time’s Up for TikTok
Starting Sunday, Americans won’t be able to download the TikTok app through either the Apple Store or Google Play. If you don’t have the TikTok app already, you won’t be able to get it past midnight on Sunday. For those that do have the app, it means they won’t be...
Three Things in Social Media Today – September 14, 2020
TikT-Oracle Oracle bought TikTok. Sort of. Not really. Parent company ByteDance turned down Microsoft’s offer making Oracle the winner. Or are they? This is a more complicated deal than expected because the sale is not a sale. Instead of a clear-cut ownership...
Three Things in Social Media Today – August 18, 2020
Here are three things going on in the world of social media today – and why they matter. An Oracle Knows And entering the race to acquire TikTok before it’s banned in the U.S. is…. Oracle! The tech company known for database software and cloud applications is in talks...
Three Things in Social Media Today – August 10, 2020
Here are three things going on in the world of social media today – and why they matter. Twitch into Action When Amazon bought Twitch way back in 2014, it mostly let the game streaming community do its thing. Then it launched Twitch Prime a few years later and let’s...
Three Things in Social Media Today – August 5, 2020
Here are three things going on in the world of social media today – and why they matter. Reel-ing in Users With TikTok in potential jeopardy, Facebook is coming in with a spark of creator hope. Reels is a new Instagram feature that allows users to create short videos...
CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and...
Three Things in Social Media Today – July 23, 2020
Here are three things going on in the world of social media today – and why they matter. Facebook is doing something it’s never done before. Studying racial bias on its platforms. Instagram’s new “equity and inclusion team” will explore if the platform algorithms...
