What are events great for? In a word: Amplification. This aligns incredibly well with how companies use social media in general: to reach new and existing key audience members. Combining your next event presence with social media promotion—paid and organic—is a...
Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account user will know...
How do you know you’re taking the right approach on social media? If you’ve been active on social media for a while and things are going ok, how do you know if you’re missing out on something? If that made you pause to think even a LITTLE bit about your social media...
World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media...
Metadata is a buzzword constantly tossed around in conversations about targeted marketing. Typically defined as “data about data,” its official definition doesn’t go much further: “a set of data that describes and gives information about other data.” For example, I...
Messaging is an essential part of creating your brand story and developing a voice. Having a consistent message throughout your social channels helps audiences understand what your brand is all about. But the way you deliver that message should differ among the...
In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise...
Recently, Instagram announced it was testing hiding likes on photos. The Internet outraged. Flash forward to now as Instagram launches another test to make follower and post counts less prominent. Slightly less outrage. But why these changes? Minimizing Metrics on...
Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and mentee...
As a former healthcare reporter, I truly believe that content is king. With PR and marketing, great content will amplify the overall message that you are trying to relay to the public. This is why strong SEO practices are critical for your healthcare PR and marketing...
Finding a job is often more about who you know than what you know. In a field as competitive as PR, it’s essential to make networking connections if you want to stand out from the crowd. Here are five ways you can use LinkedIn to help you land that coveted PR...
The time when a company could launch a new product, solution or campaign with a cut-and-dry press release and a prayer is long gone. We are living and working at the height of social media’s reign over PR and digital marketing; anyone avoiding or underestimating its...
