Social Media

[Video] Get on Snapchat now!

Snapchat is the "it" social media platform for showcasing company culture. In a video blog, Digital Strategist Kristin McNulty explains why you should get on Snapchat immediately!

[Video] Why “Sentiment Analysis is Key” in PR & Digital Marketing

Sentiment Analysis is a key — yet often overlooked — part of brands' successful digital strategies today. March's own Digital Strategist Kristin McNulty explains why in today's video.

5 Ways to Land Your Dream PR Job with LinkedIn

Are you a recent grad looking to break into the Boston PR scene? Check out these PR networking tips for landing your dream job.

Social Media Tips from the ‘Most Followed’ List

Although you or your clients’ brands may never pass Kim Kardashian on the most followed list, developing a social media strategy that complements your news cadence and PR strategy can boost visibility and interest.

Is Twitter Getting Anything Right?

Twitter is the piñata of social media platforms. March Senior Account Executive Alex Jafarzadeh asks, is Twitter good for anything anymore?

Twitter’s Lackluster Evolution and the Need for Innovation

Rather than making insignificant tweaks that users see as an inconvenience to the current platform, Twitter needs new ideas and innovative features that will get users excited and keep them engaged for years to come.

Brands That Win Distort Reality

Every brand wants to be The Brand in their space. The greatest brands, however, create an entirely new space and dominate it. Being a great leader is about creating a new reality and making it true for others.

Instagram Video: The Latest Update & How Best to Use it

By |Apr 1 2016|Categories: Social Media, Video|Tags: , , |

The inevitable has come to pass. In addition to the Instagram algorithm update that recently stirred up a hornet’s nest […]

How Brands Can Master Instagram’s New Relevancy Algorithm

By |Mar 29 2016|Categories: Social Media|Tags: |

This month, Instagram announced its plans to apply a relevancy algorithm to its main feed and when the news hit, its 400 million users didn’t take too kindly to it.

#FridayFive: PR and Digital News Roundup [March 25, 2016]

This week's #FridayFive, March Communications dives into PR, Digital, and Social Media news.