By now, we’re all far too familiar with the cliché, overused description of 2020 as the “new normal.” Not only is this phrase guaranteed to elicit a groan from reporters, PR pros, and the general public – but when it comes to summarizing the news cycle or media...
Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a...
Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and...
AI is at an inflection point. We have seen it disrupt industries like healthcare, automotive, manufacturing, and sustainability, and this is just the tip of the iceberg. At the same time, there’s also been a lot of confusion, uncertainty and misunderstandings around...
One thing my 20+ plus years in communications has taught me: even the best plans can change on a dime. Not only are our strategic plans hypersensitive to external forces – the media landscape, what audiences want to hear, disruptive innovation – but so are the...
Photo credit: Steven Nostel Photography For much of her life, Rana el Kaliouby had a vision: a future where technology could understand us the way we understand one another. She realized that our devices had a lot of IQ but were sorely lacking in EQ – or emotional...
Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change...
Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...
We’ve all experienced our fair share of “synergy” and been told to “think outside the box.” Corporate jargon is nothing new, and it’s definitely not always easy to avoid overused words in PR and marketing. That’s why it’s key to stay original, especially in helping...
A new decade is just around the corner and we’re eager to see which communications and technology trends are here to stay – and which we hope to see fade away in 2020. One thing we know for sure will not go away: authenticity and storytelling. Creating trust between...
We all have something to say and a powerful message we want to get across. When the opportunity of a good platform to relay that message comes up, the need to present it in a compelling, eloquent way is vital. Too often, marketing professionals come across brands...
Thought leadership has become a buzzword in recent years. It’s often a term thrown around as many companies look to build thought leaders within their organizations. It’s not only the individual who benefits from thought leadership, but the companies behind them....
