Public Relations
Trust as Currency: Why Brands Need to Earn Trust

Trust as Currency: Why Brands Need to Earn Trust

The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people...

How To Choose Your Words For Multicultural PR

How To Choose Your Words For Multicultural PR

After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. While there isn’t a universal template for...

How to Stand Out in a Vicious News Cycle

How to Stand Out in a Vicious News Cycle

It’s rare to scroll through your news or social media without coming across a coronavirus-related story. When the news cycle is dominated by a global health crisis, discusses on racial injustice and whatever else 2020 has thrown at us,  we’re left with the question:...

How to Find the Right B2B Tech PR Agency

How to Find the Right B2B Tech PR Agency

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a...

Introducing: WE ARE AI

Introducing: WE ARE AI

AI is at an inflection point. We have seen it disrupt industries like healthcare, automotive, manufacturing, and sustainability, and this is just the tip of the iceberg. At the same time, there’s also been a lot of confusion, uncertainty and misunderstandings around...