Public Relations
Affectiva Acquired: A PR Journey to M&A

Affectiva Acquired: A PR Journey to M&A

From the day they are founded, there are several key milestones startups strive to hit throughout their lifetime – from their official launch and raising capital to major product releases and customer announcements. For longtime client Affectiva, the March team has...

Newbies’ First Impressions of Gender in Tech and PR

Newbies’ First Impressions of Gender in Tech and PR

As March’s two new interns, Debola and Lorelei, we feel both grateful and determined to earn time with such a collaborative and creative team. With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never...

March Brings Home 8 Bell Ringer Awards

March Brings Home 8 Bell Ringer Awards

Last week the March team tuned in to the 2021 Bell Ringer Awards, clinking our glasses as our eight wins were announced. This placed us as one of the top volume winners this year! This was a mountain of a year for agencies and clients alike, with economic uncertainty...

Trust as Currency: Why Brands Need to Earn Trust

Trust as Currency: Why Brands Need to Earn Trust

The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people...

How To Choose Your Words For Multicultural PR

How To Choose Your Words For Multicultural PR

After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. While there isn’t a universal template for...

How to Stand Out in a Vicious News Cycle

How to Stand Out in a Vicious News Cycle

It’s rare to scroll through your news or social media without coming across a coronavirus-related story. When the news cycle is dominated by a global health crisis, discusses on racial injustice and whatever else 2020 has thrown at us,  we’re left with the question:...