Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...
We’ve all experienced our fair share of “synergy” and been told to “think outside the box.” Corporate jargon is nothing new, and it’s definitely not always easy to avoid overused words in PR and marketing. That’s why it’s key to stay original, especially in helping...
A new decade is just around the corner and we’re eager to see which communications and technology trends are here to stay – and which we hope to see fade away in 2020. One thing we know for sure will not go away: authenticity and storytelling. Creating trust between...
We all have something to say and a powerful message we want to get across. When the opportunity of a good platform to relay that message comes up, the need to present it in a compelling, eloquent way is vital. Too often, marketing professionals come across brands...
Thought leadership has become a buzzword in recent years. It’s often a term thrown around as many companies look to build thought leaders within their organizations. It’s not only the individual who benefits from thought leadership, but the companies behind them....
Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct...
If you’re hosting a corporate event – finding space, inviting speakers, enticing attendees, budgeting for it all – leaving a content plan out of the equation is a massive missed opportunity. Why go through the trouble without maximizing audience engagement both during...
As a journalism major, plagiarism was an early and frequently discussed topic in college. We read the stories about reporters like Stephen Glass and Jayson Blair, who were accused of fabrication and/or plagiarism – no one wanted to become infamous for the same...
Last week, amid worldwide climate strikes and Greta Thunberg’s powerful viral speech, the UN’s Intergovernmental Panel on Climate Change (IPCC) released a new report on the current and projected impacts of climate change on the world’s oceans, and what these trends...
Recent surveys show that healthcare leaders are increasingly prioritizing improved patient outcomes over cost-cutting measures, which gives a glimpse of how important the patient experience is already and will continue to become. Healthcare is more innovative today...
https://www.youtube.com/watch?v=c4vWSwj_Og0 Last week a few Marchers joined fellow marketers and communication pros at the one of the biggest, most anticipated marketing conferences in Boston, Hubspot’s INBOUND. Speakers included founders, authors, legendary...
Editor's note: This post has been updated from its original posting on September 22, 2014. When it comes to writing, everyone has their favorite words, phrases or even idioms. There’s nothing wrong with having a distinct “style” of writing (Hemingway is just one...
