As March’s two new interns, Debola and Lorelei, we feel both grateful and determined to earn time with such a collaborative and creative team. With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never...
Last week the March team tuned in to the 2021 Bell Ringer Awards, clinking our glasses as our eight wins were announced. This placed us as one of the top volume winners this year! This was a mountain of a year for agencies and clients alike, with economic uncertainty...
This last year completely disrupted businesses across industries, forcing many of them to completely rethink the way they work. As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to...
The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people...
After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. While there isn’t a universal template for...
The global COVID-19 pandemic forced shifts across all organizational functions – marketing and communications is no exception. For many of us, initial game-plans had to be completely tossed out. Adapting with agility, flexibility, and creativity proved key in the “new...
Undoubtedly, this past year will continue to impact the work we do as communicators – and how we do it. We asked a few Marchers to share their thoughts on where they see PR in 2021. Zorina Akhund, Account Executive Media reviewers, along with the referrals and...
It’s rare to scroll through your news or social media without coming across a coronavirus-related story. When the news cycle is dominated by a global health crisis, discusses on racial injustice and whatever else 2020 has thrown at us, we’re left with the question:...
Tech media expert Sam Whitmore of mediasurvey.com has been producing in-depth analysis of how the pandemic is impacting tech media. A longtime friend of March, Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR...
By now, we’re all far too familiar with the cliché, overused description of 2020 as the “new normal.” Not only is this phrase guaranteed to elicit a groan from reporters, PR pros, and the general public – but when it comes to summarizing the news cycle or media...
Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a...
Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and...
