Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change...
With many schools closed, sports seasons suspended and the likes of restaurants, bars, movie theaters, gyms and all non-essential shops hovering between restricted and closed, we’ve all found ourselves very suddenly thrust into a new paradigm – a new way of working,...
If there’s one issue that is both getting a lot more attention than past campaigns, and yet at the same time not enough, it’s climate change. Unlike previous issues we’ve spotlighted in this series (AI, facial recognition, data privacy, and really just tech in...
We are just one week away from the start of HIMSS20, the annual gathering of over 45,000 healthcare technology educators, innovators and collaborators. This year’s theme is “Be the Change,” with an extra push for the changemakers to come together and reimagine how...
On February 11th, Andrew Yang suspended his campaign for president after an eighth-place finish in New Hampshire’s Democratic primary. It was an anti-climactic end to an otherwise unique, if long-shot, bid for the White House. Yang had been the only major...
Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...
We’ve all experienced our fair share of “synergy” and been told to “think outside the box.” Corporate jargon is nothing new, and it’s definitely not always easy to avoid overused words in PR and marketing. That’s why it’s key to stay original, especially in helping...
A new decade is just around the corner and we’re eager to see which communications and technology trends are here to stay – and which we hope to see fade away in 2020. One thing we know for sure will not go away: authenticity and storytelling. Creating trust between...
We all have something to say and a powerful message we want to get across. When the opportunity of a good platform to relay that message comes up, the need to present it in a compelling, eloquent way is vital. Too often, marketing professionals come across brands...
Thought leadership has become a buzzword in recent years. It’s often a term thrown around as many companies look to build thought leaders within their organizations. It’s not only the individual who benefits from thought leadership, but the companies behind them....
Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct...
If you’re hosting a corporate event – finding space, inviting speakers, enticing attendees, budgeting for it all – leaving a content plan out of the equation is a massive missed opportunity. Why go through the trouble without maximizing audience engagement both during...
