Public Relations
Introducing: WE ARE AI

Introducing: WE ARE AI

AI is at an inflection point. We have seen it disrupt industries like healthcare, automotive, manufacturing, and sustainability, and this is just the tip of the iceberg. At the same time, there’s also been a lot of confusion, uncertainty and misunderstandings around...

5 Tips for a Successful PR Agency RFP Process

5 Tips for a Successful PR Agency RFP Process

Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...

PR Lingo to Retire in 2020

PR Lingo to Retire in 2020

We’ve all experienced our fair share of “synergy” and been told to “think outside the box.” Corporate jargon is nothing new, and it’s definitely not always easy to avoid overused words in PR and marketing. That’s why it’s key to stay original, especially in helping...

2020 Predictions: An Authentic Vision

2020 Predictions: An Authentic Vision

A new decade is just around the corner and we’re eager to see which communications and technology trends are here to stay – and which we hope to see fade away in 2020. One thing we know for sure will not go away: authenticity and storytelling. Creating trust between...

The Importance of a Good Spokesperson

The Importance of a Good Spokesperson

We all have something to say and a powerful message we want to get across. When the opportunity of a good platform to relay that message comes up, the need to present it in a compelling, eloquent way is vital. Too often, marketing professionals come across brands...

Breaking Through the Buzz of Thought Leaders

Breaking Through the Buzz of Thought Leaders

Thought leadership has become a buzzword in recent years. It’s often a term thrown around as many companies look to build thought leaders within their organizations. It’s not only the individual who benefits from thought leadership, but the companies behind them....

5 Tips for Conducting a Successful Interview

5 Tips for Conducting a Successful Interview

Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct...