The global COVID-19 pandemic forced shifts across all organizational functions – marketing and communications is no exception. For many of us, initial game-plans had to be completely tossed out. Adapting with agility, flexibility, and creativity proved key in the “new...
Undoubtedly, this past year will continue to impact the work we do as communicators – and how we do it. We asked a few Marchers to share their thoughts on where they see PR in 2021. Zorina Akhund, Account Executive Media reviewers, along with the referrals and...
It’s rare to scroll through your news or social media without coming across a coronavirus-related story. When the news cycle is dominated by a global health crisis, discusses on racial injustice and whatever else 2020 has thrown at us, we’re left with the question:...
Tech media expert Sam Whitmore of mediasurvey.com has been producing in-depth analysis of how the pandemic is impacting tech media. A longtime friend of March, Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR...
By now, we’re all far too familiar with the cliché, overused description of 2020 as the “new normal.” Not only is this phrase guaranteed to elicit a groan from reporters, PR pros, and the general public – but when it comes to summarizing the news cycle or media...
Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a...
Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and...
AI is at an inflection point. We have seen it disrupt industries like healthcare, automotive, manufacturing, and sustainability, and this is just the tip of the iceberg. At the same time, there’s also been a lot of confusion, uncertainty and misunderstandings around...
One thing my 20+ plus years in communications has taught me: even the best plans can change on a dime. Not only are our strategic plans hypersensitive to external forces – the media landscape, what audiences want to hear, disruptive innovation – but so are the...
Photo credit: Steven Nostel Photography For much of her life, Rana el Kaliouby had a vision: a future where technology could understand us the way we understand one another. She realized that our devices had a lot of IQ but were sorely lacking in EQ – or emotional...
Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change...
Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...
