Podcasts
![[Podcast] PRSA Chair T. Garland Stansell: In Tough Times, PR Should Be the Brand’s Conscience](https://www.marchcomms.com/wp-content/uploads/2020/04/PRSA-podcast-interview-T-Garland-Stansell-1080x675.jpg)
For many people around the country, we're approaching nearly two full months of self-isolation due to COVID-19. The pandemic has affected our way of life in so many ways, and that's no different for the public relations industry. Marketers, PR pros, and communicators...
![[Podcast] Trust, Bias and COVID-19: Cision’s Seth Gilpin on 2020 State of the Media Report](https://www.marchcomms.com/wp-content/uploads/2020/04/Header-Cision-State-of-the-Media-Report-1080x675.jpg)
These were already turbulent times for journalism, and that was before a global pandemic put issues like trust, bias, and the impact of digital technology into even sharper focus. Cision has published its 2020 State of the Media Survey. They received more than 3,000...
![[Podcast] How PR and Media Are Working Together in Tough Times](https://www.marchcomms.com/wp-content/uploads/2020/04/Podcast-PR-pitching-during-COVID-1080x675.jpg)
Tech media expert Sam Whitmore has been producing in-depth coverage of the impact of the coronavirus pandemic on tech media. You can read all of it over at mediasurvey.com. Today he joins the show to tell us how the tech media is handling the crisis, how coverage has...
![[Podcast] The power of visual storytelling in marketing and communications](https://www.marchcomms.com/wp-content/uploads/2020/03/Shlomi-Ron-podcast-header-1080x675.jpg)
It's an old trope, but there's a reason why people say "a picture is worth a thousand words." Visual images tell a powerful story: human brain processes images 60,000 times faster than text, and research shows images are much more persuasive than text alone. Shlomi...
![[Podcast] Remote Video Ideas with Owen Mack of Cobrandit](https://www.marchcomms.com/wp-content/uploads/2020/03/69-remote-video-ideas-1080x675.jpg)
Looking for remote content marketing ideas? March partner Owen Mack of Cobrandit Video joins Hacks and Flacks to discuss the different ways you can create professional-quality videos from home. We cover the tools, tips, and strategies you'll need to improve the visual...
![[Podcast] Making Wellness Tech Work, With the Founders of FitGenie](https://www.marchcomms.com/wp-content/uploads/2020/03/68-FitGenie-blog-header-1080x675.jpg)
Wellness tech is a hot trend, and consumers today are trying more apps that promise to help them live longer, look great, and feel better, too. But is all of this technology and innovation actually making us healthier and making our lives better? March's recent...
![[Podcast] ‘Talking to Strangers’: Trust and Transparency in Brand Comms](https://www.marchcomms.com/wp-content/uploads/2020/01/67_Talking_to_Strangers-1080x675.jpg)
How do misunderstandings happen? What actually went wrong when someone didn't pick up on your message, or even worse, interpreted your words in a way that was completely different than you intended? It happens to people, of course, and these days it's happening to a...
![[Podcast] International Comms and PR with Pete Hendrick of Octopus Group](https://www.marchcomms.com/wp-content/uploads/2019/12/66_Pete_Hendrick_Podcast-1080x675.jpg)
Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA since the very beginning,...
![[Podcast] The Company You Keep](https://www.marchcomms.com/wp-content/uploads/2019/11/image-1-1080x675.png)
As the old saying goes, you are judged by the company you keep. That's true for many businesses today, including PR agencies. Those companies are being asked, sometimes by their own employees, to distance themselves from problematic people or organizations. Many...
![[Podcast] Lessons in Corporate Event Planning from the Affectiva Summit](https://www.marchcomms.com/wp-content/uploads/2019/11/image-5-1080x675.png)
In October 2019, March supported our client Affectiva at their third Emotion AI summit, which explored a human-centric approach to AI with leaders from across the industry. In this episode, we talk with Affectiva Events Manager Ashleen Bershad and March Account...
![[Podcast] ‘The Moment of Lift’ and Empowering Women in PR](https://www.marchcomms.com/wp-content/uploads/2019/10/The-Moment-of-Lift-podcast-feature-1080x675.jpg)
A new bestseller from philanthropist and entrepreneur Melinda Gates tackles issues of gender equality and women's empowerment. Her book "The Moment of Lift: How Empowering Women Changes the World," proposes that if you want to lift an entire society - all genders -...
![[Podcast] Link building and PR: Applying SEO Strategy to PR Outreach](https://www.marchcomms.com/wp-content/uploads/2019/09/62-Link-building-public-relations-1080x675.jpg)
Link building - the practice of securing backlinks to your website from other sites that have more authority - is a classic SEO practice. But it's typically a practice reserved for digital marketers or content managers. What do PR professionals need to know about it,...
