![[Podcast] ‘Talking to Strangers’: Trust and Transparency in Brand Comms](https://www.marchcomms.com/wp-content/uploads/2020/01/67_Talking_to_Strangers-1080x675.jpg)
How do misunderstandings happen? What actually went wrong when someone didn't pick up on your message, or even worse, interpreted your words in a way that was completely different than you intended? It happens to people, of course, and these days it's happening to a...
![[Podcast] International Comms and PR with Pete Hendrick of Octopus Group](https://www.marchcomms.com/wp-content/uploads/2019/12/66_Pete_Hendrick_Podcast-1080x675.jpg)
Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA since the very beginning,...
![[Podcast] The Company You Keep](https://www.marchcomms.com/wp-content/uploads/2019/11/image-1-1080x675.png)
As the old saying goes, you are judged by the company you keep. That's true for many businesses today, including PR agencies. Those companies are being asked, sometimes by their own employees, to distance themselves from problematic people or organizations. Many...
![[Podcast] Lessons in Corporate Event Planning from the Affectiva Summit](https://www.marchcomms.com/wp-content/uploads/2019/11/image-5-1080x675.png)
In October 2019, March supported our client Affectiva at their third Emotion AI summit, which explored a human-centric approach to AI with leaders from across the industry. In this episode, we talk with Affectiva Events Manager Ashleen Bershad and March Account...
![[Podcast] ‘The Moment of Lift’ and Empowering Women in PR](https://www.marchcomms.com/wp-content/uploads/2019/10/The-Moment-of-Lift-podcast-feature-1080x675.jpg)
A new bestseller from philanthropist and entrepreneur Melinda Gates tackles issues of gender equality and women's empowerment. Her book "The Moment of Lift: How Empowering Women Changes the World," proposes that if you want to lift an entire society - all genders -...
![[Podcast] Link building and PR: Applying SEO Strategy to PR Outreach](https://www.marchcomms.com/wp-content/uploads/2019/09/62-Link-building-public-relations-1080x675.jpg)
Link building - the practice of securing backlinks to your website from other sites that have more authority - is a classic SEO practice. But it's typically a practice reserved for digital marketers or content managers. What do PR professionals need to know about it,...
![[Podcast] Planning An Effective Content Strategy for Events](https://www.marchcomms.com/wp-content/uploads/2019/08/61_Robert_Rose_header.jpg)
Going to a trade show? Putting on your first corporate event? Well, then you must have a well-thought content strategy already planned out... right? If the answer is no, this podcast is for you. We talk to content marketing expert Robert Rose, Chief Strategy Officer...
![[Podcast] GasBuddy’s Mike DiLorenzo on Brand Villains and Heroes](https://www.marchcomms.com/wp-content/uploads/2019/07/GasBuddy-podcast-Mike-DiLorenzo-header.jpg)
Summertime is the season for beach trips and blockbusters. It's also one of the busiest times of the marketing year for GasBuddy, the leading provider of real-time gas prices on mobile and the web. On this week's Hacks and Flacks we ask GasBuddy CMO Mike DiLorenzo how...
![[Podcast] ‘Bad Blood’: PR in the age of hype](https://www.marchcomms.com/wp-content/uploads/2019/06/Bad-Blood.jpg)
The story behind Theranos became a media sensation, with books, podcasts, documentaries and, soon, a movie all charting the highs and lows of the much-hyped health tech “unicorn” that falsely promised to change the way blood is tested. But on this episode, March's...
![[Podcast] The Wellness Tech Movement: What PR and Marketing Pros Need to Know](https://www.marchcomms.com/wp-content/uploads/2019/06/wellness-tech-podcast-banner.jpg)
The wellness tech industry encompasses much more than fitness bands and apps. There's lots of innovation happening in the way consumers monitor and improve their nutrition, sleep, mental health, and even plan for end-of-life care. On this week's Hacks and Flacks we...
![[Podcast] Brews and Blogs at Bone Up Brewing Company](https://www.marchcomms.com/wp-content/uploads/2019/05/Bone-Up-Podcast-Header-1.jpg)
The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell...
![[Podcast] Chris Penn on Data Science for Marketing and Public Relations](https://www.marchcomms.com/wp-content/uploads/2019/04/data-science-for-marketing-and-PR-podcast.jpg)
Chris Penn, co-founder of Trust Insights and an authority on analytics, digital marketing and marketing tech, joins Hacks and Flacks to tell us about the latest advancements in data science for marketing and public relations. We discuss artificial intelligence and...
