The ultimate goal on social media is to make sure you are reaching targeted audiences and making a positive impression. Here are some helpful tips for improving your brand's social listening and awareness capabilities and translating that into a more effective overall digital strategy.
Thanks to the wealth of information that Google Analytics can provide, your digital strategist can really take the ball and run with it to make sure your website is firing on all cylinders
Just like dating, in digital, we want to attract the right match; get to know the person without scaring them off. We want the right fit to come back to learn more about us, eventually pick us as their one and only from all the rest, and “engage us” by either subscribing to our newsletter or following us on social.
Calls to Action are a great way to incite end user response and conversion. But, if you gate your CTA when it's not necessary, you may lose that new customer. In this video, Digital Strategist Kristin McNulty shares some tips on when (and, how!) to properly gate your CTA.