Content Marketing
How To Execute a Content Campaign in Under a Week

How To Execute a Content Campaign in Under a Week

Unforeseen events can pop-up out of left field and completely derail your marketing plans. For communications and marketing teams working within an ever-changing news cycle, this happens every other week. It’s no secret that Covid-19 was one of these unforeseen,...

5 Easy Content Programs You Can Run Remotely

5 Easy Content Programs You Can Run Remotely

Although we sometimes feel like we’ve reached a complete and utter technology overload, we can’t underemphasize the many doors it’s opened for us as communicators. We can type out entire articles in no time, string together video clips with a few clicks, and connect...

[Podcast] Remote Video Ideas with Owen Mack of Cobrandit

[Podcast] Remote Video Ideas with Owen Mack of Cobrandit

Looking for remote content marketing ideas? March partner Owen Mack of Cobrandit Video joins Hacks and Flacks to discuss the different ways you can create professional-quality videos from home. We cover the tools, tips, and strategies you'll need to improve the visual...

Finding the Right Content Strategy

Finding the Right Content Strategy

Different strokes for different folks – this expression especially rings true when it’s time to find the right content strategy for your clients. We’ve previously discussed the importance of thought leadership and evergreen content, but those are just pieces to the...

5 Tips for Conducting a Successful Interview

5 Tips for Conducting a Successful Interview

Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct...