The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. For those unfamiliar with the app, it is a platform for making and sharing short videos. It also assertively floods your...
Content Marketing
Paid Social and Content Growing to Greater Necessity
The way we communicate has shifted in this past year and will continue to evolve as the world does. But what does this mean for social media and content? With the world pivoting to an online landscape, many business professionals want to stand out, be different, and...
In the Pod: Announcing Podcasting-as-a-Service for tech brands that want to be heard
Only 21% of B2B marketers say they’ve tried podcasting. We think that the other 79% is missing out. Not only does March host our own show, but now we’ve kicked off a new podcasting-as-a-service program to help B2B and consumer tech brands find their voice. It’s called...
How We Use Graphic Design to Facilitate Fast and Easy Content Creation
When it comes to graphic design, marketers need more than just finished content that looks good on the outside. We’re frequently asked to create content that can easily be reproduced by an internal marketing team for future projects. Recently, a client who we’ve been...
CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and...
How To Execute a Content Campaign in Under a Week
Unforeseen events can pop-up out of left field and completely derail your marketing plans. For communications and marketing teams working within an ever-changing news cycle, this happens every other week. It’s no secret that Covid-19 was one of these unforeseen,...
Client Spotlight: Building a Content Engine to Remotely Support a Client Event
For over six years, March has been the content agency for Pitney Bowes, providing support for everything from blog posts and infographics to eBooks and social graphics. Producing hundreds of pieces of content for Pitney Bowes over the years has made us intimately...
How to Rethink Content and Media Strategy if Your Event Goes Virtual
Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change...
5 Easy Content Programs You Can Run Remotely
Although we sometimes feel like we’ve reached a complete and utter technology overload, we can’t underemphasize the many doors it’s opened for us as communicators. We can type out entire articles in no time, string together video clips with a few clicks, and connect...
![[Podcast] Remote Video Ideas with Owen Mack of Cobrandit](https://www.marchcomms.com/wp-content/uploads/2020/03/69-remote-video-ideas-1080x675.jpg)
[Podcast] Remote Video Ideas with Owen Mack of Cobrandit
Looking for remote content marketing ideas? March partner Owen Mack of Cobrandit Video joins Hacks and Flacks to discuss the different ways you can create professional-quality videos from home. We cover the tools, tips, and strategies you'll need to improve the visual...
How to Launch a Low-Budget Corporate Podcast in Under a Week
Like many businesses, the March team is currently working from home in an effort to self-isolate amidst the coronavirus pandemic. The situation means that marketers across the world are now re-assessing their plans, pulling away from in-person events and searching...
Finding the Right Content Strategy
Different strokes for different folks – this expression especially rings true when it’s time to find the right content strategy for your clients. We’ve previously discussed the importance of thought leadership and evergreen content, but those are just pieces to the...
