Podcasts are all the rage – listenership among the general public grew again in 2019. And now, a new study from BBC Global News suggests branded or corporate podcasts – shows that are produced on behalf of a company – are a more effective way to reach consumers than...
If you’re hosting a corporate event – finding space, inviting speakers, enticing attendees, budgeting for it all – leaving a content plan out of the equation is a massive missed opportunity. Why go through the trouble without maximizing audience engagement both during...
Editor's note: This post has been updated from its original posting on September 22, 2014. When it comes to writing, everyone has their favorite words, phrases or even idioms. There’s nothing wrong with having a distinct “style” of writing (Hemingway is just one...
When you fall in love, you want to “shout it from the rooftops,” right? Let the whole world know how you feel? Well, it can be a similar feeling (okay, maybe not quite) when you have a great idea for your healthcare client. So how do you properly showcase that...
After learning the basics in Content Marketing 101, I wanted to dive a little deeper into how content impacts business. I circled back with March’s Content Strategist Manny Veiga and asked about reaching the audience, measuring success and maintaining creativity. Q:...
Blogs (like this one!). Podcasts. Whitepapers. Ebooks. Videos. Social media channels. It seems like every company is putting more effort into telling their story in creative ways—and it’s not just the Apples and Googles of the world. As companies battle to connect...
Content is all about telling a story, and audio is an increasingly popular and innovative way for brands to tell theirs. At March, we’re hearing more from clients who are interested in launching a corporate podcast, and we find it can be a great thought leadership...
Any time a client asks us about starting a corporate podcast, there’s one consideration that always pops up: remote recordings. As nice as it would be to have every guest interview occur in person, we know that’s not always practical, especially if you want to...
We’ve previously discussed on this blog what “public relations” actually means, and how PR professionals must know how to do everything from resolving crises to finding the best way to promote their clients. When it comes to healthcare clients specifically, PR...
As a former healthcare reporter, I truly believe that content is king. With PR and marketing, great content will amplify the overall message that you are trying to relay to the public. This is why strong SEO practices are critical for your healthcare PR and marketing...
In part 1 of this series we covered the content considerations of a corporate podcast – go back and check out that post before you read this one. Now that you have an idea for a show, the ideal format, and the right host, it’s time to start thinking of the technical...
Podcasting continues to mature by leaps and bounds each year. Lots of people point to “Serial” as the tipping point for mainstream interest in podcasting, but that show first launched way back in 2014; practically a century ago if you’ve been following the many twists...
