When it comes to graphic design, marketers need more than just finished content that looks good on the outside. We’re frequently asked to create content that can easily be reproduced by an internal marketing team for future projects. Recently, a client who we’ve been...
Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and...
Unforeseen events can pop-up out of left field and completely derail your marketing plans. For communications and marketing teams working within an ever-changing news cycle, this happens every other week. It’s no secret that Covid-19 was one of these unforeseen,...
For over six years, March has been the content agency for Pitney Bowes, providing support for everything from blog posts and infographics to eBooks and social graphics. Producing hundreds of pieces of content for Pitney Bowes over the years has made us intimately...
Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change...
Although we sometimes feel like we’ve reached a complete and utter technology overload, we can’t underemphasize the many doors it’s opened for us as communicators. We can type out entire articles in no time, string together video clips with a few clicks, and connect...
![[Podcast] Remote Video Ideas with Owen Mack of Cobrandit](https://www.marchcomms.com/wp-content/uploads/2020/03/69-remote-video-ideas-1080x675.jpg)
Looking for remote content marketing ideas? March partner Owen Mack of Cobrandit Video joins Hacks and Flacks to discuss the different ways you can create professional-quality videos from home. We cover the tools, tips, and strategies you'll need to improve the visual...
Like many businesses, the March team is currently working from home in an effort to self-isolate amidst the coronavirus pandemic. The situation means that marketers across the world are now re-assessing their plans, pulling away from in-person events and searching...
Different strokes for different folks – this expression especially rings true when it’s time to find the right content strategy for your clients. We’ve previously discussed the importance of thought leadership and evergreen content, but those are just pieces to the...
Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct...
Metadata is a buzzword constantly tossed around in conversations about targeted marketing. Typically defined as “data about data,” its official definition doesn’t go much further: “a set of data that describes and gives information about other data.” For example, I...
As a journalism major, plagiarism was an early and frequently discussed topic in college. We read the stories about reporters like Stephen Glass and Jayson Blair, who were accused of fabrication and/or plagiarism – no one wanted to become infamous for the same...
