Although we sometimes feel like we’ve reached a complete and utter technology overload, we can’t underemphasize the many doors it’s opened for us as communicators. We can type out entire articles in no time, string together video clips with a few clicks, and connect...
![[Podcast] Remote Video Ideas with Owen Mack of Cobrandit](https://www.marchcomms.com/wp-content/uploads/2020/03/69-remote-video-ideas-1080x675.jpg)
Looking for remote content marketing ideas? March partner Owen Mack of Cobrandit Video joins Hacks and Flacks to discuss the different ways you can create professional-quality videos from home. We cover the tools, tips, and strategies you'll need to improve the visual...
Like many businesses, the March team is currently working from home in an effort to self-isolate amidst the coronavirus pandemic. The situation means that marketers across the world are now re-assessing their plans, pulling away from in-person events and searching...
Last week, March Communications sponsored a fantastic event in partnership with the PR Club of New England, focused on the art of working with content creatives. We heard from four content experts and creatives – Jennifer Bonney, Senior Creative Director at PAN...
From business advice and stories of serial killers to podcasts dedicated to recapping your favorite reality TV show – the podcast world has it all. And with more than half of the U.S. population listening to at least one podcast, there are no signs people will be...
Different strokes for different folks – this expression especially rings true when it’s time to find the right content strategy for your clients. We’ve previously discussed the importance of thought leadership and evergreen content, but those are just pieces to the...
Podcasts are all the rage – listenership among the general public grew again in 2019. And now, a new study from BBC Global News suggests branded or corporate podcasts – shows that are produced on behalf of a company – are a more effective way to reach consumers than...
If you’re hosting a corporate event – finding space, inviting speakers, enticing attendees, budgeting for it all – leaving a content plan out of the equation is a massive missed opportunity. Why go through the trouble without maximizing audience engagement both during...
Editor's note: This post has been updated from its original posting on September 22, 2014. When it comes to writing, everyone has their favorite words, phrases or even idioms. There’s nothing wrong with having a distinct “style” of writing (Hemingway is just one...
When you fall in love, you want to “shout it from the rooftops,” right? Let the whole world know how you feel? Well, it can be a similar feeling (okay, maybe not quite) when you have a great idea for your healthcare client. So how do you properly showcase that...
After learning the basics in Content Marketing 101, I wanted to dive a little deeper into how content impacts business. I circled back with March’s Content Strategist Manny Veiga and asked about reaching the audience, measuring success and maintaining creativity. Q:...
Blogs (like this one!). Podcasts. Whitepapers. Ebooks. Videos. Social media channels. It seems like every company is putting more effort into telling their story in creative ways—and it’s not just the Apples and Googles of the world. As companies battle to connect...
