GasBuddy CMO Mike DiLorenzo talks about data-driven PR and marketing and brand storytelling on Hacks and Flacks, the marketing podcast from March Communications

[Podcast] GasBuddy’s Mike DiLorenzo on Brand Villains and Heroes

, Aug 1, 2019

CATEGORIES: Hacks and Flacks Podcast
TAGS: , ,

Summertime is the season for beach trips and blockbusters. It’s also one of the busiest times of the marketing year for GasBuddy, the leading provider of real-time gas prices on mobile and the web. On this week’s Hacks and Flacks we ask GasBuddy CMO Mike DiLorenzo how his team leverages seasonality in their marketing strategy. He also talks data-driven PR and marketing, and the benefit of having a clearly defined “brand villain” to position your company against in the minds of consumers.

Subscribe to Hacks and Flacks

Listen on Apple PodcastsListen on StitcherListen on SpotifyList on Google PodcastsListen on Overcast
Listen To More