Brands already know how powerful social media is when it comes to engaging with your audience. But posting and putting their own ideas out there is just a piece of engaging with audiences - if brands pay attention, they can learn more about their audiences and connect...
The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. For those unfamiliar with the app, it is a platform for making and sharing short videos. It also assertively floods your...
There's been a lot of buzz around the latest fast-growing social network. If you haven’t heard of Clubhouse already, it’s rising popularity will soon make it a staple social platform around the world. Amanda Fountain, Director of Social Media Strategy and Zorina...
After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. While there isn’t a universal template for...
It’s rare to scroll through your news or social media without coming across a coronavirus-related story. When the news cycle is dominated by a global health crisis, discusses on racial injustice and whatever else 2020 has thrown at us, we’re left with the question:...
The COVID-19 pandemic has been a significant adjustment for everyone worldwide as increased levels of fear and uncertainty became prevalent. As feelings of anxiety, powerlessness, impatience, irritability, and frustration were threatening our sanity, taking care of...
As we find ourselves in the last couple of months of 2020, we can’t help but reflect on the political, healthcare, and socio-cultural unrest that the country – and the world, has gone through. We’ve experienced a new level of disconnectedness brought on by the COVID19...
As we continue following the campaign trail leading up to November’s presidential election, we’ve touched upon several tech-related issues and the role they’ve played, or not played, in this year’s multiple campaigns. While the candidates themselves may not have...
Why do we travel? The driving force behind purchasing that plane ticket varies for many, but we’re all seeking the same thing: an escape. Critics would argue that a true escape means cutting ties with the modern world – especially the web of technology that always has...
