Meredith Eaton

Meredith Eaton

Client Event Strategies, Part 1: Media Management

Client Event Strategies, Part 1: Media Management

Event support is a major part of so many of our client strategies. While this often revolves around working with clients at third-party events they might attend – think CES or Mobile World Congress – we also get many opportunities to support clients at their own...

3 Ways AI Will Help PR in 2018

3 Ways AI Will Help PR in 2018

It’s that time of year again when PR pros are making predictions for the New Year and revisiting the death of the press release, the need for more creative media relations as newsrooms continue to thin out, why paid practices are a must have, the rise of influencer...

Insert fact-based, no-spin headline here

Insert fact-based, no-spin headline here

Tell me if this happens to you…because it happens to me all the time. I’ll be scrolling through my news feed, or the homepage of the New York Times, Wall Street Journal, or what have you, and I’ll stop. A headline will have caught my attention, and sometimes I’ll even...

3 Tips for Better PR Team Collaboration

3 Tips for Better PR Team Collaboration

Group projects are often polarizing. You either love them or hate them. But, if you work in a field that is centered on teamwork – like marketing, PR or communications – you better learn to love them! And, yes, it can be learned.  Engineering team collaboration may...

[Video] PR is More Than Just Media Relations

[Video] PR is More Than Just Media Relations

Media hits, especially big ones like the front page of The New York Times or a feature interview on Good Morning America, are like the Holy Grail of PR to many brands. As great as they are, though, media hits are just single tactic in pursuit of a much larger business...

3 Tips to Keep Rapid Response Pitching Truly Rapid

3 Tips to Keep Rapid Response Pitching Truly Rapid

Rapid response pitching, also known as issues hijacking, is one of the most successful strategies PR teams can use to boost their clients’ and spokespeople’s thought leadership. But, with all the steps that have to happen within mere hours before a breaking news story...

A Recipe for Thought Leadership Success

A Recipe for Thought Leadership Success

Thought leaders are highly sought after – by industries desperate for innovation and companies wanting more awareness in their field. But, can anyone make the cut? After all, thought leaders aren’t born, they’re made. And, while many have the same characteristics –...

A Prediction for Brand Journalism’s Continued Evolution

A Prediction for Brand Journalism’s Continued Evolution

As the media landscape continues to shift, we’re seeing fewer traditional media outlets and more and more owned platforms from companies as brand journalism trends take off. Check out Adobe’s CMO.com, Kaspersky’s ThreatPost, Dell’s Power More or HP’s TechBeacon, to...

BizWireTV: What’s the Value for Brands?

BizWireTV: What’s the Value for Brands?

Business Wire’s new Web video news show, BizWireTV, launched just a few weeks ago and already has a dozen or so programs available online. But, with programming selected from the news distribution site’s top trafficked and socialized press releases each week, is it...

Identifying Your Marketing Technology Stack

Identifying Your Marketing Technology Stack

The digital world has changed marketing completely. With buyers 57 percent of the way through the purchase decision before even being in touch with sales, marketers are on the front lines more than ever before, often responsible for everything from reducing cost of...