Innovation Inside Out isn’t just March’s catchy tagline – it’s at the forefront of everything we do within our agency and fuels our work crafting compelling communications strategies for our clients. We see leveraging a client’s internal innovation as a great way to...
From strategy development through execution, communications programs need to stand up to scrutiny. What difference is it actually making to the business? The value should be crystal clear. Without that, any communications program will be difficult to defend when it...
Action is at the center of communications strategy. Whether you’re looking for a customer to buy a product, or a journalist to cover a story, or an investor to take interest in a company, you want someone to take an action that delivers value for all parties involved....
I’ve been in public relations for 20 years and my parents still have no idea what I do. Zero clue. I’ll occasionally try to talk about my job or PR agency clients and they’ll nod politely and smile as their eyes dart around searching for something else – anything else...
It’s been an exciting few months at March, and we’re thrilled to reach an important milestone in the growth of our company. Today, we’re marking the launch of a reimagined brand and website. This is more than just a coat of fresh paint – it’s the result of months of...
March Communications enjoyed another successful year at the Publicity Club of New England’s annual Bell Ringer Awards ceremony last night, bringing home nine awards! The team’s innovative campaigns and outstanding results – on behalf of the PR agency and its...
The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to showcase the tech disruptions that are signaling meaningful change in their fields. Our CEO Martin Jones was on the show floor, where he...
Marketing technology – or MarTech – can be a mystifying category, especially in today’s media landscape. The phrase encapsulates a wealth of different digital marketing tools and services that often fail to fall within a specific industry vertical or product...
Even though February has only just begun, 2017 has already felt like a whirlwind for those in the tech sector. From CES and NRF back in January, to Mobile World Congress coming down the pike later this month, there’s no time to waste in making sure your business is in...
Every industry has its own set of jargon and buzzwords that, despite making perfect sense among peers in the field, can leave outsiders scratching their heads. As a result, businesses that rely heavily on acronyms or abbreviations to explain their processes, services...
For this month’s recap of client coverage, we’re showcasing three tech PR features from October that were secured as a result of team efforts for AcuityAds, Canonical and Marxent. Beet.TV, AcuityAds to Follow 140 Deal with More...
The ultimate goal on social media is to make sure you are reaching targeted audiences and making a positive impression. Here are some helpful tips for improving your brand's social listening and awareness capabilities and translating that into a more effective overall...
